Accountabilities:

Lead product marketing strategy: Own and drive product marketing initiatives across the Farsight platform and emerging products, using customer insights, market research, and competitive intelligence to shape product positioning, pricing recommendations, and go-to-market strategies.
Develop strategic campaigns: Partner with business unit and go-to-market leaders to design and execute integrated marketing campaigns focused on Edge Mission Command, Agile Targeting, and Expeditionary Mobile Operations.
Drive product positioning and messaging: Translate complex technical capabilities into clear, differentiated product narratives and value propositions that resonate with defense, national security, and government customers.
Manage sales enablement materials: Lead the development, creation, maintenance, and adoption of go-to-market assets, including sales presentations, product sheets, competitive battlecards, customer case studies, product videos, demonstrations, and white papers.
Execute email marketing initiatives: Develop product-specific email campaigns, lead-nurturing content, and sales outreach materials in coordination with Sales, Product, and Marketing Operations teams.
Coordinate product announcements and launches: Develop messaging and supporting materials for product launches, contract awards, and fielding milestones, collaborating with communications, social media, product, and go-to-market stakeholders.
Support trade shows and field demonstrations: Lead product messaging, content development, and demonstration narratives for industry events, trade shows, BattleLab activities, and field demonstrations.
Strengthen customer engagement: Work with Events, Product, and Sales teams to engage priority customers, gather actionable feedback, demonstrate product value, and advance commercial opportunities.
Drive lead generation: Develop and implement marketing initiatives that generate qualified leads, increase target customer engagement, and contribute to sales pipeline growth.
Monitor marketing performance: Maintain monthly and quarterly performance scorecards tracking lead generation, customer engagement, sales enablement adoption, and pipeline progression.
Optimize marketing strategies: Analyze campaign results and performance indicators, identify opportunities for improvement, and refine marketing strategies and execution accordingly.
Build cross-functional partnerships: Establish strong working relationships with Product, Sales, Engineering, Marketing, and executive leadership to ensure alignment between product development, customer needs, and commercial objectives.
Manage hands-on creative execution: Personally contribute to writing, designing, editing, and producing marketing materials and digital or video assets while maintaining high standards of quality and consistency.

Requirements

10+ years of professional experience in Product Marketing, Go-to-Market Marketing, or a related strategic marketing role, preferably within a fast-growing defense technology company or startup.
Demonstrated experience in defense technology, national security, or government-facing technology markets, with a solid understanding of customer requirements, technical evaluations, funding structures, and government acquisition processes.
Proven ability to develop differentiated product positioning, compelling messaging, and effective go-to-market strategies in close collaboration with Product and Sales teams.
Strong customer research and market analysis capabilities, with the ability to translate market intelligence into actionable recommendations regarding pricing, positioning, competitive differentiation, and marketing strategy.
Exceptional written and verbal communication skills, including the ability to independently develop persuasive product narratives, key messages, sales presentations, and customer-facing content.
Ability to communicate complex technical products and capabilities in clear, compelling language that demonstrates tangible customer value.
Demonstrated experience creating high-quality sales enablement materials, customer case studies, product videos, demonstrations, and other marketing assets that support product adoption and commercial growth.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

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