Senior Director, Marketing & Demand Generation

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

Mindgruve is seeking a strategic, commercially minded Senior Director, Marketing & Demand Generation to lead our corporate marketing function, strengthen our market position, and accelerate enterprise new business growth.

This leader will own Mindgruve's integrated marketing strategy across corporate brand, enterprise demand generation, account-based marketing, content, communications, strategic partnerships, and Sightline platform marketing.

The ideal candidate has a proven track record leading marketing for a sophisticated, multi-service agency or marketing technology business. They understand how to build a differentiated brand, engage enterprise decision-makers, and develop marketing programs that generate qualified opportunities and measurable sales pipeline.

Working closely with executive leadership, sales, business development, and our practice leaders, this individual will play a central role in expanding Mindgruve's visibility and influence among enterprise brands across the U.S. and key international markets.

We're looking for a builder who combines strong strategic instincts with hands-on execution. Someone who can establish a clear marketing roadmap, leverage modern technology and AI, develop high-performing programs, and create a scalable marketing function that directly contributes to company growth.

This position is dedicated exclusively to marketing Mindgruve and Sightline, not managing marketing programs for agency clients.

What You'll Do Here

Corporate Marketing Strategy & Brand Leadership

• Develop and execute Mindgruve's integrated corporate marketing strategy aligned with company growth objectives and enterprise new business priorities.
• Strengthen Mindgruve's positioning as a leading independent marketing and technology company connecting media, social, commerce, creative, and data science.
• Build brand awareness, credibility, and preference among enterprise CMOs, chief growth officers, chief digital officers, and other senior business decision-makers.
• Own corporate messaging, brand identity, website strategy, marketing communications, and overall market presence.
• Lead annual marketing planning, budget allocation, campaign prioritization, and performance measurement.

Enterprise Demand Generation & Account-Based Marketing

• Build and scale enterprise demand generation programs that create qualified new business opportunities for Mindgruve's integrated agency services.
• Develop targeted account-based marketing (ABM) strategies focused on Fortune 1000 companies, large enterprise brands, and priority industry verticals.
• Partner closely with sales and business development leadership to align target accounts, campaign strategies, lead qualification, and pipeline development.
• Execute integrated campaigns across paid media, social, organic search, email, content syndication, executive events, and other relevant channels.
• Develop lead nurturing, marketing automation, and conversion strategies that move prospects through the enterprise buying journey.
• Establish clear performance metrics tied to qualified opportunities, pipeline contribution, and marketing return on investment.

Content Marketing, Thought Leadership & Communications