About Million Dollar Baby Co.

Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles. Since then, MDB has grown to 7 distinct brands of children’s furnishings ranging in style, aesthetic, and price, while carrying some of the industry’s most eco-conscious and award-winning designs. We can be found in retailers like Target and Amazon, and specialty retailers like Pottery Barn Kids and Crate & Barrel.

Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, daVinci, Nursery Works, and Namesake. We’re proud to offer the most Greenguard Gold–certified cribs on the market and to use FSC-certified sustainable wood across our brands whenever possible. We’ve also pioneered Styrofoam-free packaging for several of our best-selling collections — an innovation that reduces waste while protecting our products during shipment.

At Million Dollar Baby Co., our team members are our #1 priority, and we partner with exceptional partners and retailers around the world who share our core values:

• Treat Your Team Like Family — lead with respect, gratitude, empathy, and kindness.

• Make an Impact, Drive Results — focus on meaningful work that moves families forward.

• Deliver a “Wow” Customer Experience Every Time — every detail matters.

• Strive for Continuous Improvement & Learning — keep growing, keep getting better.

• Cultivate Quality Conversations — communicate honestly and thoughtfully to build trust.

Over the years, our commitment to people, innovation, and a positive workplace culture has earned us five consecutive “Best Place to Work” awards, one of the best workplaces by “Built in LA”, a 4.6 rating on Glassdoor, and 13 years on the Inc. 5000 Fastest Growing Companies list — recognitions that reflect the heart of who we are and the community we’re proud to build. We’d love to talk to you!

What You'll Be Doing:

The Ecommerce Assistant Merchandising Manager is responsible for the performance and presentation of our four direct-to-consumer websites, babyletto.com, namesakehome.com, davincibaby.com, and nurseryworks.net. This role oversees merchandising, content, and site experience. This role approaches the site with a retailer's mindset, balancing stakeholder priorities with what drives conversion, and partners closely with Ecommerce, Marketing, Creative, Brand, Customer Service, and Growth teams to deliver a consistent, high performing digital experience for our brand and products.

Site Merchandising & Content

Manage site updates, product setup, and merchandising to maintain a polished, accurate storefront

Uphold site accuracy and brand standards across all imagery and copy

Develop and maintain a content calendar for promotions and site updates, ensuring the site remains current

Serve as the primary point of intake for update requests from other teams, prioritizing what is featured based on business impact and customer relevance

Ensure the best content is used across our product pages including but not limited to partner content, lifestyle imagery, informational videos, and enriched photography.

Product Performance & Site Optimization

Merchandise and optimize the site to maximize product performance

Guide decisions on product detail page content, including photography, product information, add-ons to present the informational and aspirational content customers expect

Optimize navigation, collection pages, homepage content, search, upselling, and personalization to improve the shopping experience

Analyze site and product performance data to inform merchandising decisions and report on outcomes to stakeholders

Cross Functional Collaboration

Partner with Marketing, Creative, and Product teams to ensure compelling execution of product, collection, and promotional launches

Partner with the Growth team to deliver strong landing experience across email, SMS, and paid advertising

Partner with the Customer Service team to gather insights on common customer questions and needs, and identify products where available information needs improvemen