Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.

Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.

Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.

This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.

About the Role

Vibe’s go-to-market organization is the engine of the business: Sales, SDRs, Customer Success and Account Management, and behind them the three functions that make every one of those teams faster: GTM Operations, Events and Partnerships. As VP, GTM Operations & Programs, you’ll own those three functions, reporting directly to Quentin Marchese, Vibe’s CRO. You’ll lead GTM Operations directly and build the layer of leads and directors it needs; the leaders of Events and Partnerships will report to you. Your job is to make the whole engine pull in the same direction: one plan, one set of targets, clear accountability, and real leverage for every seller, SDR and account manager on the floor. This is the seat that decides how the engine is planned and measured, and how fast it corrects when something drifts, at a business on the road to $1B, with Walmart’s data and reach now behind it. Three reasons someone great would want this job: you’ll own the engine behind one of the fastest-growing sales organizations in media, you’ll build on Sonar, Vibe’s own GTM app, where operators ship their own tools with AI instead of waiting on a vendor roadmap, and you’ll design the function and its organization yourself, with a direct line to the CRO.

What You’ll Do

Make the engine pull in one direction

Own the operating cadence of the GTM organization: planning, targets, pipeline reviews and the rules of engagement every team plays by

Own the systems and processes Sales, SDRs, CSMs and AMs run on every day: Salesforce as the system of record, Sonar as the operating surface, routing and data quality

Own the numbers the GTM organization runs on, so every team reads the same pipeline and the same revenue

Make sure Events and Partnerships are built into the plan and the targets, not bolted on next to them

Turn events into pipeline

Partner with the Director of Events and Experiences on the annual events roadmap

Own the pipeline mechanics around every event, from pre-event targeting to on-site capture, follow-up and attribution, so every event shows its revenue

Connect events with partnerships and marketing, so the calendar drives the partner program and the market plan

Turn partnerships into revenue for sellers

Partner with the partnerships team on the agency program, technology and measurement partners, and the Walmart Connect partner ecosystem

Make partner-sourced and partner-influenced revenue visible and attributable

Make sure every partner launch reaches sellers with the enablement they need, and set the bar for which partnerships get built

Build the function, with AI

Lead the GTM Operations team and build the layer of leads and directors it needs as it grows