⚠️ Please read first

This is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week.

You must be based in the Bay Area or willing to relocate before starting.

We require US work authorization, but are open to O-1 or J-1 visa sponsorship for exceptional candidates.

About Sauna by Wordware

Every tool you use was built as an island, so you became the glue between them. You carry a name from Gmail into the CRM, a time from the CRM into Calendly, a note from Calendly into a doc. AI showed up and mostly became an eleventh window to paste into.

Sauna is a hybrid of AI and software standing on one shared brain. It holds your context and hands you real software built on top of it. You talk to it like a chatbot and use what it builds like an app: software for the path you repeat, AI for the edge that never repeats. Keep it to yourself, or share the brain with your team.

The clearest way to see it is a tool doing what its whole category cannot. An ordinary Calendly shows a stranger your free slots. Your Calendly writes the invite email itself, because it knows how the two of you know each other, and it offers a board member the slot over your gym block, because it knows which of your busy hours bend and for whom.

Wordware is the team behind it, 15 people backed by Spark Capital, Felicis, and Y Combinator with a $30M seed, the largest in YC's history. We build from an office in the Presidio, fifty metres from Crissy Field beach, and we work absurdly hard because we can see and feel the outcome every day.

About the Role

Here is the honest state of things.

People who try Sauna stay. Our week-two retention is 74%, which is the number investors care most about and the one we are proud of. Almost nobody knows the product exists. We have done no paid, no SEO, no affiliate, no referral loops, and nothing on lifecycle. Our top of funnel is a founder sending a hundred cold emails a day from his own inbox between product decisions.

You would own demand and build the function around it. Everything that takes a stranger from never having heard of Sauna to arriving and signing up, plus the team that eventually does it at scale.

The first months are hands-on regardless of the title. You will be buying the media, writing the copy, and standing up the measurement yourself, because there is nobody else to hand it to and because we do not believe you can direct work you have never done. Within twelve months we would expect you to be hiring against the channels that proved out and running a real budget across them.

Retention and activation live with the product team. You bring quality people to the door and you own what it costs to get them there.

Your first 30 days

Before real money moves, the measurement has to be real. You will work with Amelia on analytics to stand up:

Conversion tracking that fires on the events that matter, server-side where it needs to be

Match rate on Meta and enrichment score on Google, pushed as high as they go

A fully loaded CAC that counts free trial credits as marketing spend, because they are

An honest read on unit economics per channel, including inference cost, since usage is our cost of goods

Sauna is a usage-based product with real variance in what a customer costs us. Meta and Google are not built for that. Getting the measurement right is what makes the rest of the job possible.

What You'll Do

Own the top of the funnel end to end: paid on Meta and Google first, then lifecycle, then everything that compounds around them.

Run a creator program. A six-figure monthly Meta budget needs 400 to 500 fresh creatives a month to keep working. That is a program you build with creators and agencies, not a set of ads you write.

Build an affiliate program and treat it as a real channel. Revenue share, a reason for people to earn before they are customers, and a public place to sign up.

Build a content engine with the product itself as the subject. Use Sauna to do your own job in public, and show real work rather than talking about capabilities.