Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube

Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly

Build and manage a pipeline of creators, clippers, and freelancers

Study what's working in DTC, creator economy, and direct response - then apply it to healthcare

Launch and scale campaigns targeting nurses and caregivers for our talent agent product

Track performance obsessively and iterate fast based on what converts

Stay ahead of platform changes, trends, and formats before they're obvious

You've run paid social or organic growth and have results to show

You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals

You're chronically online and can spot trends before they peak

You've worked with creators or built content engines (UGC, clipping, repurposing)

You know tools like Whop, Foreplay, Motion, or similar

You move fast and can produce volume without sacrificing quality

You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed

You have taste and strong opinions about what makes creative work

Own creative for a company growing extremely fast into a massive market

Competitive salary with above-market equity

Small team where your work directly drives growth

In-person in NYC (Chinatown / LES) - we work in the same room

Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.