GC AI is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one.

More than 2,100 companies run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes.

GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:

📈 1% Better Every Day: small, compounding improvements across everything you ship.

❤️‍🔥 Customer Obsession: start with the customer and work backward.

🚀 Ship Today: bias toward action and iteration over perfection.

🧗 Find a Way: resourcefulness and ambition over constraint.

🤝 Care: be direct, like an honest friend, even when it’s uncomfortable.

🎯 Own It: full accountability, proactive communication, and attention to detail.

About The Role

GC AI is expanding across workflows, pricing tiers, and customer segments. We are hiring a Director of Product Marketing to lead the function and own narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.

You will build the systems and standards needed to scale product marketing. You will partner with Product, Sales, Customer Success, Revenue Operations, and Marketing to bring every product, feature, and tier to market with clarity and measurable impact.

This role reports to the CMO and combines strategic leadership with hands-on execution.

What You’ll Do

Lead and Scale Product Marketing

Set the product marketing strategy, priorities, operating rhythm, and quality standards

Define the team structure and hire, mentor, and develop product marketers

Create clear ownership across positioning, launches, enablement, pricing, and market intelligence

Align Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures

Shape Product Strategy

Use customer, usage, market, and competitive signals to influence roadmap decisions

Connect market dynamics and customer needs to internal product priorities

Give leadership clear recommendations on workflows, segments, and growth opportunities

Own Positioning and Narrative

Define differentiated positioning across product lines, customer segments, and channels

Connect product messaging to GC AI’s broader Legal AI category narrative

Translate complex legal and AI capabilities into precise messaging for in-house lawyers

Maintain consistency across the website, sales materials, product surfaces, and customer education

Product Launch Leadership and Management

Coordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria

Define and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications

Track post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements

Own Pricing and Packaging

Lead pricing, packaging, and monetization strategy across product tiers

Use customer research, usage data, willingness-to-pay analysis, and competitive insight to guide recommendations

Partner with Product, Finance, Sales, and leadership on pricing and packaging decisions

Equip Sales and Customer Success

Deliver talk tracks, decks, competitive briefs, objection guidance, and training

Partner with Sales leadership on deal strategy and positioning

Maintain current enablement materials for each product tier, segment, and priority workflow