Accountabilities:

Develop and lead the consumer communications and social media function, establishing its strategy, processes, priorities, and long-term vision.
Define and execute consumer communications and earned media strategies that strengthen brand awareness, credibility, and relevance across key media outlets and cultural conversations.
Build and maintain strong relationships with journalists, reporters, and influential consumer media contacts while managing external public relations agency partnerships.
Lead a data-driven storytelling strategy by collaborating with research and analytics teams to transform proprietary insights, research findings, and industry data into compelling consumer-facing content.
Develop and manage an integrated content distribution strategy across earned, owned, and social media channels to maximize visibility, engagement, and brand impact.
Build and lead the organic social media team, defining channel priorities, developing platform-specific strategies, and creating content that drives meaningful audience engagement.
Oversee content marketing initiatives across multiple platforms, including blogs, YouTube, newsletters, and other relevant digital channels.
Strengthen brand discoverability across traditional search engines, social platforms, and emerging AI-powered tools, ensuring that content is accessible and relevant wherever consumers seek information.
Monitor cultural trends, industry developments, and public conversations to identify opportunities for meaningful brand participation and increased visibility.
Develop creative, timely, and strategically aligned campaigns that generate attention, encourage conversation, and differentiate the brand in a competitive market.
Take calculated creative risks to establish memorable brand moments while ensuring all communications remain authentic, consistent, and aligned with organizational values.
Lead, mentor, and develop a high-performing team while remaining actively involved in content creation, strategic execution, and day-to-day communications initiatives.
Collaborate closely with communications, brand, product marketing, and other cross-functional stakeholders to ensure consistency across messaging and consumer touchpoints.
Measure and optimize communications performance, including media coverage, share of voice, audience engagement, brand awareness, and content effectiveness.

Requirements

10+ years of professional experience in consumer communications, public relations, brand communications, or a closely related field.
At least 3 years of in-house leadership experience, including managing, mentoring, and developing teams.
Demonstrated experience building a consumer communications, public relations, or brand function from the ground up.
Strong media relations expertise, with established relationships with journalists and reporters at relevant consumer publications and media outlets.
Proven experience developing and executing earned media strategies and managing external communications or public relations agencies.
Experience leading or closely partnering with organic social media and content marketing teams, with a strong understanding of digital audience behavior and platform-specific strategies.
Demonstrated ability to develop effective social media strategies, identify the right channels, create engaging content, and drive meaningful audience growth beyond vanity metrics.
Excellent data storytelling skills, with the ability to translate research, analytics, and complex information into accessible, engaging, and compelling consumer narratives.
Strong understanding of content marketing and digital distribution across platforms such as blogs, YouTube, newsletters, and emerging digital channels.
Familiarity with search optimization, digital discoverability, and the evolving role of large language models and AI-powered tools in how consumers find and consume information.
Strong cultural awareness and editorial judgment, with the ability to identify relevant trends and connect brand messaging to broader public conversations.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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