Accountabilities:

Product Launch Strategy and Execution: Own messaging and content deliverables for new product, feature, and solution launches, managing the process from initial launch briefs through the development and delivery of comprehensive launch content packages.
Go-to-Market Content Development: Translate product strategy and executive-level direction into compelling marketing assets, including messaging frameworks, positioning documents, product and solution briefs, FAQs, presentations, and launch materials.
Cross-Functional Launch Coordination: Establish and manage repeatable product launch processes that balance speed, quality, and strategic alignment. Coordinate with Product, Engineering, Marketing, and Sales teams to ensure smooth execution from planning through release.
Integrated Marketing Communications: Support product announcements and multi-channel marketing initiatives by providing core messaging and content to Corporate Communications, Public Relations, and Demand Generation teams.
Product Messaging and Positioning: Collaborate with Product Managers, Solutions Engineers, and technical subject matter experts to transform complex product capabilities into clear, differentiated, and technically credible value propositions.
Audience-Specific Messaging: Develop tailored messaging strategies for key customer personas, including platform engineering teams, DevOps professionals, infrastructure leaders, cloud security specialists, and engineering decision-makers.
Market and Customer Insights: Gather and incorporate feedback from customer research, sales teams, technical field specialists, and industry communities to continuously refine product positioning and messaging.
Content Quality and Storytelling: Maintain high standards of writing, clarity, accuracy, and storytelling across all product marketing materials, ensuring that technical information is accessible and persuasive to different audiences.
Messaging Governance: Maintain a centralized and reliable source of truth for product positioning and messaging, ensuring that internal teams, stakeholders, and supporting tools consistently use accurate and up-to-date information.
Sales and Enterprise Enablement: Develop content that supports enterprise go-to-market strategies and equips sales and customer-facing teams with the information needed to communicate product value effectively.
Strategic Collaboration: Work closely with Product, Revenue, Solutions Engineering, Corporate Communications, Demand Generation, and Enablement teams to ensure consistent messaging throughout the customer journey.

Requirements

6+ years of professional experience in product marketing, preferably within cloud-native infrastructure, DevOps, developer platforms, identity management, or cybersecurity markets.
Proven experience developing product positioning, messaging frameworks, and go-to-market content for complex technical products and solutions.
Exceptional writing, editing, and presentation skills, with the ability to transform dense technical information into clear, persuasive, and engaging content.
Demonstrated ability to communicate effectively with both highly technical audiences and broader business or executive stakeholders.
Experience creating launch materials, including product briefs, solution documents, FAQs, messaging frameworks, presentations, and integrated launch content packages.
Strong understanding of product launch processes and the ability to coordinate multiple stakeholders while meeting demanding deadlines.
Experience translating technical input from engineers, product specialists, and subject matter experts into accurate, polished, customer-facing content.
Previous experience supporting enterprise-focused, sales-led go-to-market strategies and developing content that enables sales and revenue teams.
Strong cross-functional collaboration skills, with the ability to build productive relationships across Product, Engineering, Sales, Marketing, and technical field organizations.
Technical credibility and sufficient knowledge to engage in meaningful discussions about infrastructure, cloud technologies, Kubernetes, identity and access management, zero-trust security, and modern software delivery practices.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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