Accountabilities

Growth Strategy: Define and lead the overall customer acquisition strategy, establishing annual and quarterly growth plans across web, iOS, and Android platforms.

Strategic Investment: Identify and prioritize growth opportunities based on business impact, customer acquisition costs, return on investment, and long-term scalability.

Paid Acquisition: Manage a multi-million-dollar marketing investment across paid search, paid social, display advertising, affiliate marketing, app stores, and emerging acquisition channels.

Performance Optimization: Partner with paid media specialists to establish channel strategies, allocate budgets, monitor results, and continuously improve campaign effectiveness.

Experimentation and Conversion: Develop and manage an experimentation roadmap, prioritizing high-impact tests across landing pages, messaging, onboarding, pricing, and conversion funnels.

Analytics and Forecasting: Own acquisition forecasting and performance planning while collaborating with analytics teams to strengthen measurement frameworks, attribution models, dashboards, and reporting.

Cross-Functional Collaboration: Provide strategic direction to SEO and growth analytics initiatives while coordinating with product marketing and lifecycle marketing teams to align acquisition efforts with broader business objectives.

Executive Reporting: Present growth performance, forecasts, investment recommendations, and strategic insights to senior leadership, translating complex data into clear business decisions.

Continuous Improvement: Challenge existing assumptions, identify emerging growth opportunities, and promote a culture of experimentation and evidence-based decision-making.

Requirements

At least 10 years of professional experience in growth marketing, performance marketing, or digital marketing, ideally within SaaS, product-led growth (PLG), or subscription-based businesses.

Proven track record of developing and owning customer acquisition strategies that deliver measurable business growth.

Demonstrated experience managing substantial paid media budgets, preferably exceeding $10 million.

Strong expertise in performance marketing, acquisition economics, budget allocation, and multi-channel optimization.

Excellent analytical capabilities, including forecasting, experimentation, performance measurement, and data interpretation.

Deep understanding of digital acquisition across websites, mobile applications, and app-based ecosystems.

Experience influencing and aligning cross-functional teams without necessarily having direct management responsibility.

Strong communication, presentation, and stakeholder-management skills, with the confidence to present strategic recommendations to executive leadership.

Ability to combine long-term strategic thinking with hands-on execution and operational ownership.

Comfortable working independently, managing multiple priorities, and making data-driven decisions in a fast-paced environment.

Additional assets:

Experience in fintech, payments, or subscription-based business models.

Background in mobile application growth and App Store Optimization (ASO).

Familiarity with lifecycle marketing platforms such as Braze, Iterable, or Customer.io.

Previous experience in a Product-Led Growth (PLG) environment.

Benefits

Competitive salary: Target annual base compensation of CAD 150,000–170,000, with the final offer depending on location, market conditions, experience, and expertise.

Flexible working arrangements: Fully remote, hybrid, or office-based options within Canada.

Global collaboration: Opportunity to work with an internationally distributed team across Canada, the United States, the United Kingdom, New Zealand, and Australia.

Wellness benefits: Comprehensive wellness resources and an annual wellness stipend.

Paid time off: Three weeks of vacation to start, one paid volunteer day, and two floating holidays.

Retirement savings: Registered Retirement Savings Plan (RRSP) with a 4% employer contribution match.

Employee ownership: Access to an Employee Stock Purchase Program.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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