Marketing & GTM Operations Lead

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

As the Marketing & GTM Operations Lead, you will architect and modernize the operational foundation connecting marketing, enablement, and customer-facing teams. You will drive cross-functional efficiency by eliminating manual bottlenecks and designing scalable, automated, and AI-assisted workflows across the lead-to-revenue lifecycle. In this high-leverage role, you will balance strategic systems architecture with hands-on execution, prototyping intelligent automations and translating operational insights into executive business cases. Ultimately, your work will empower go-to-market teams to accelerate pipeline velocity, optimize conversion, and focus on high-impact customer engagements.

Responsibilities

Audit and re-engineer end-to-end go-to-market processes—including lead capture, enrichment, routing, and handoffs—to eliminate operational friction and accelerate pipeline velocity.
Architect, deploy, and maintain scalable automation frameworks across marketing, enablement, and product releases using a structured impact-versus-effort prioritization model.
Identify, pilot, and implement practical AI applications and intelligent agents that streamline research, campaign production, and reporting while maintaining strict quality and data privacy standards.
Serve as the technical and operational owner of the marketing technology and CRM ecosystem, ensuring seamless data hygiene, governance, lifecycle management, and reliable attribution modeling.
Design robust operational dashboards and reporting suites to track core performance metrics, evaluate campaign return on investment, and deliver data-backed strategic recommendations to executive leadership.
Partner cross-functionally with Sales, Marketing, Customer Success, and Finance to translate complex business requirements into unified definitions, technical architectures, and seamless operational handoffs.

Minimum Qualifications

3+ years of experience in marketing operations, revenue operations, or go-to-market operations, supporting complex B2B sales cycles.
Demonstrated hands-on experience administering marketing automation platforms and CRM systems, including architecting cross-platform integrations.
Proven track record of designing, shipping, and maintaining workflow automations that measurably improve operational velocity, team efficiency, or revenue outcomes.
Direct experience evaluating, testing, and implementing applied AI tools or automated workflows within day-to-day business processes.
Demonstrated analytical skills in full-funnel data analysis, pipeline attribution modeling, and translating operational data into cross-functional business recommendations.

Preferred Qualifications

Experience with enterprise integration and orchestration platforms (such as Zapier, Make, Workato, or n8n) and B2B data enrichment platforms.
Familiarity with APIs, webhooks, relational database querying (SQL), or scripting.
Experience building, deploying, or testing large language model (LLM)-based workflows or autonomous agents.
Background working within account-based marketing (ABM) or product-led growth (PLG) operating models.
Experience evaluating technology vendors, managing vendor relationships, and leading build-versus-buy analyses.

This posting is for an existing vacancy.

Benefits and Perks

Work from (almost) anywhere for up to 20 days per year