About Coupang

At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar commerce industry from the ground up and building a reputation as South Korea’s most innovative and reliable e-commerce platform.

We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services at speed, drive innovation, and make a tangible impact every day. At Coupang, you’ll grow alongside bold, hands-on, and ambitious teammates who are passionate about shaping the future of commerce.

Team Description

We are seeking a strategic, commercially driven leader to lead our paid social marketing initiatives and monetization workstream, expanding revenue opportunities and driving customer

acquisition through innovative media solutions.

This individual will play a key role in expanding our advertising and media capabilities, identifying opportunities across paid social, retail media, and programmatic channels to deliver incremental growth. Leveraging first-party insights, advanced audience strategies, and evolving media ecosystems, they will help identify, evaluate, and scale monetization opportunities in partnership with cross-functional stakeholders, creating measurable value for advertisers while driving profitable business outcomes. Success in this role requires balancing advertiser needs, customer experience, and business performance to unlock new revenue streams and overall company impact.

The ideal candidate combines deep expertise in paid social and/or programmatic advertising with strong commercial acumen and a proven track record of growing advertising, retail media, or media businesses. They bring a rigorous, incrementality-first measurement mindset, executive-level communication skills, and experience building and leading high-performing teams in fast-paced, data-driven environments.

What You Will Do

Develop innovative media strategies that leverage first-party insights, advanced audience segmentation, and optimization capabilities to improve marketing effectiveness and incremental returns.
Identify, evaluate, and develop monetization opportunities across paid social and programmatic platforms, expanding revenue potential through scalable commercial strategies, campaign economics, and performance frameworks.
Partner closely with Ads, Product, Engineering, and Analytics teams to translate business opportunities into scalable solutions that complement existing capabilities.
Establish rigorous measurement, experimentation, and decision-making frameworks for new growth workstreams to evaluate incremental revenue, advertising effectiveness, and monetization profitability.
Build strategic relationships with external advertising and technology partners to accelerate innovation, unlock new capabilities, and drive competitive advantage.
Lead, mentor, and develop a high-performing team while influencing cross-functional stakeholders and senior leadership.

Qualifications

10+ years of experience in digital marketing, performance marketing, advertising technology, or related fields, with demonstrated leadership experience.
Proven track record of managing large-scale paid social or programmatic programs, delivering measurable business growth and/or customer acquisition.
Deep hands-on experience across major social platforms (Meta Ads Manager, TikTok Ads, Search Ads, etc.) and/or DSPs.
Strong command of measurement methodologies: lift studies, geo/holdout experimentation, MMM, MMP attribution, and the limitations within each.
Evidence of leadership capabilities, including building teams, developing talent, and driving organizational performance.
Experience leading cross-functional initiatives and influencing multiple stakeholders across Product, Analytics, and/or Engineering.
Experience identifying, evaluating, or scaling advertising monetization initiatives, commercial opportunities, or new revenue streams.