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Blink Health

Senior Growth Marketing Manager (Pharma & HCP)

United States; Remote (US)Remote · United States
Manager · Corporate
POSTED 3 NOVVERIFIED 12H AGO
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Role
7 days opentrue age
Posted 3 Nov
Pay
$85k–$170kno pay posted
Market p25–p75
$85k–$170k
United States · n=7510 · 365d to 6 Nov
CompanyBlink Health →
79open roles
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All tracked boards · live 10 Nov · n=73,299

Company Overview:

Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock.

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

The Opportunity

BlinkRx is seeking a Senior Growth Marketing Manager to accelerate adoption of our pharma services among healthcare providers. In this role, you will collaborate with our provider-facing teams, growth & revenue function, and pharmaceutical partners to launch new pharma partnerships and drive prescription growth with existing clients — through co-branded campaigns with brand teams and independent strategic marketing initiatives for BlinkRx. Your work will directly impact revenue by driving provider engagement and growing script volume across our 50+ pharma partnerships.

Specifically, you will:

  • Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers
  • Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners
  • Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities
  • Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands
  • Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition
  • Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
  • Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team

A successful applicant will fit the following criteria

  • Experience: 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.
  • Results Driven: Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers
  • Growth Oriented: Consistently created significant value by supporting business development, account growth, and provider and patient services teams
  • Clear Communicator: Capable of conveying complex value propositions and technical concepts clearly to both experts and non-experts, whether in writing, presentations, or discussions.
  • Data Minded: Uses data-driven insights to measure strategic campaigns, with experience A/B testing new campaigns and initiatives. Additionally, uses data to convey the value delivered to partners and encourages the adoption of new products or services.
  • Creative Leadership: Effectively manages internal and external creative teams, delivering high-quality marketing outputs.
  • Collaborative: Works seamlessly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results.
Source · Blink HealthFirst seen 4 NovOriginal ↗