What are we building?

Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What’s the position?

We’re looking for a VIP Reactivation Associate, an entry-level role designed for someone eager to grow in customer engagement, VIP services, and revenue-focused account management. We are building a team focused on delivering exceptional digital experiences and maximizing customer lifetime value through engagement, retention, and VIP reactivation.

Our goal is to understand customer behavior, identify missed opportunities, and re-engage inactive and lapsed high-value players in meaningful ways. Every interaction matters, and we are committed to rebuilding relationships that drive long-term loyalty and revenue.

You will support the reactivation of dormant and at-risk VIP players by assisting with outreach, data analysis, and campaign execution. This role suits someone who is highly motivated, detail-oriented, and excited to build relationships while learning how to manage high-value accounts.

You will work closely with senior team members while gradually taking ownership of a portfolio of VIP accounts.

Key Responsibilities

VIP Reactivation Support

Assist in identifying and segmenting inactive or at-risk VIP customers

Support execution of reactivation campaigns (email, SMS, calls, offers)

Conduct outreach to re-engage players through personalized communication

Follow up consistently with inactive customers to drive reactivation

Customer Engagement

Build relationships with VIP players through professional, high-quality interactions

Deliver a positive, personalized experience aligned with VIP service standards

Support senior team members in managing VIP accounts and interactions

Learn how to identify customer needs, preferences, and behaviors

Data & Insights

Analyze basic customer activity and engagement trends

Maintain accurate and detailed records in CRM systems

Track outreach efforts and campaign performance

Support reporting on reactivation metrics and results

Cross-Team Collaboration

Work with marketing and customer success teams on campaigns and promotions

Assist in executing targeted offers and incentives for reactivation

Provide feedback on customer behavior and engagement trends

Operational Support

Ensure all customer interactions are documented accurately in CRM tools

Support account planning and campaign coordination

Assist with special projects related to VIP growth and retention

Learn and adhere to compliance and regulatory requirements

Requirements

What are we looking for?

Must be located in South Florida

Strong communication and interpersonal skills

Highly motivated, proactive, and eager to learn

Interest in customer engagement, sales, or VIP account management

Detail-oriented with strong organizational skills

Comfortable working with data and learning analytical tools

Ability to multitask and prioritize in a fast-paced environment

Team player with a positive, professional attitude

Nice to have:

Internship or early experience in customer service, sales, or account management

Familiarity with CRM tools (Salesforce)

Interest in sports betting, gaming, or digital entertainment

Other Considerations

May require flexible hours (evenings/weekends) based on customer engagement

Opportunity to support VIP events or promotions

Fast-paced, performance-driven environment with strong learning opportunities

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

Competitive pay and benefits

Flexible vacation allowance

A hybrid / remote working environment

Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).