Accountabilities:

Personalization Strategy: Plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (formerly Interaction Studio).
Real-Time Customer Experiences: Design and develop personalized campaigns and experiences based on user behavior, preferences, profiles, and contextual information.
Platform Configuration: Configure and manage catalogs, events, behavioral segments, campaigns, decision rules, and recommendation strategies within Salesforce Marketing Cloud Personalization.
Customer Journey Automation: Develop, manage, and optimize automated customer journeys and communications using Salesforce Marketing Cloud Engagement, including behavioral triggers, transactional journeys, and relationship marketing campaigns.
Platform Integration: Implement and maintain integrations between Salesforce Marketing Cloud Personalization and Marketing Cloud Engagement to deliver consistent, personalized omnichannel experiences.
Technical Implementation and Validation: Validate business rules, tracking configurations, and implementation behavior across web environments and CRM platforms, ensuring accurate data collection and execution.
Data Analysis and Optimization: Analyze user navigation patterns, campaign performance, and conversion indicators to identify opportunities for improvement and generate actionable insights.
Campaign Experimentation: Support A/B testing, audience segmentation, and personalization experiments to continuously improve customer engagement and campaign effectiveness.
Cross-Functional Collaboration: Work closely with CRM, Media, Business Intelligence, Product, and Technology teams to define personalization rules, segmentation strategies, and experimentation initiatives.
Data Governance and Compliance: Ensure appropriate data governance, tracking standards, and compliance with applicable privacy regulations, particularly Brazil's LGPD and the GDPR.
Continuous Improvement: Identify opportunities to enhance personalization capabilities, optimize customer journeys, and improve the overall effectiveness of digital marketing initiatives.

Requirements

Professional Experience: Significant hands-on experience developing and implementing solutions with Salesforce Marketing Cloud Personalization (formerly Interaction Studio).
Salesforce Personalization: Practical knowledge of configuring and managing campaigns, behavioral segments, catalogs, events, decision rules, and product or content recommendations.
Salesforce Marketing Cloud Engagement: Experience with Salesforce Marketing Cloud Engagement, particularly Journey Builder, Automation Studio, and behavioral triggers.
Digital Personalization: Proven experience implementing behavioral personalization strategies across websites and mobile applications, using customer interactions and contextual data to deliver relevant experiences.
JavaScript: Good knowledge of JavaScript for implementing, customizing, and maintaining personalization campaigns and digital experiences.
SQL and Data Analysis: Practical experience with SQL for querying, analyzing, and segmenting customer data to support targeted marketing strategies.
Performance Measurement: Experience monitoring campaign performance indicators, interpreting engagement and conversion metrics, and identifying optimization opportunities.
A/B Testing: Knowledge of experimentation methodologies, A/B testing, and continuous optimization of customer journeys and personalized experiences.
Integration Knowledge: Understanding of how Salesforce Marketing Cloud Personalization and Marketing Cloud Engagement work together to support integrated customer engagement strategies.
Analytical Skills: Strong analytical thinking and problem-solving abilities, with the capacity to translate customer behavior and performance data into actionable recommendations.
Communication and Collaboration: Excellent collaboration skills and the ability to work effectively with multidisciplinary teams across CRM, Marketing, Data, Product, and Technology.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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