Accountabilities:

Lead mobile acquisition operations: Manage and align three specialized teams covering in-app media buying, external acquisition partnerships through AppsFlyer, and mobile application development.
Develop acquisition strategies: Define and execute comprehensive mobile user acquisition strategies aligned with business objectives and growth targets across Europe (Tier 1 and Tier 2 markets), Canada, and the UK.
Scale acquisition performance: Increase advertising investment and acquisition volumes while maintaining campaign efficiency, sustainable growth, and profitability.
Oversee in-app media buying: Lead the in-house media buying team, ensuring effective campaign execution, channel optimization, and continuous improvement across platforms such as Facebook, Google App Campaigns, in-app networks, and DSPs.
Manage acquisition partnerships: Oversee partner-driven iOS and APK traffic acquisition, strengthening collaboration and ensuring high-quality user acquisition through external partners.
Coordinate mobile development: Guide the mobile development team responsible for building and maintaining WebView applications, ensuring media buyers have the appropriate technical tools and infrastructure to launch and scale campaigns.
Monitor unit economics: Maintain strict control over acquisition costs, cohort performance, return on investment, and payback periods to ensure growth remains commercially sustainable.
Drive data-led decision-making: Use cohort analysis, performance metrics, and financial indicators to identify growth opportunities, evaluate campaign effectiveness, and optimize acquisition strategies.
Improve operational efficiency: Identify opportunities to automate repetitive tasks, streamline workflows, and introduce scalable processes across all three teams.
Establish performance objectives: Develop clear monthly and quarterly plans, define team KPIs, monitor progress, and ensure accountability for acquisition results.
Present strategic recommendations: Communicate performance outcomes, growth initiatives, and acquisition strategies to senior leadership, supporting recommendations with robust data and business insights.

Requirements

iGaming industry experience: Proven hands-on experience in the gambling, betting, or online gaming industry is essential, with a strong understanding of mobile acquisition dynamics.
Leadership experience: At least 2 years of experience in a management position, such as Team Lead, Head of User Acquisition, or Head of Performance Marketing.
Media buying expertise: Demonstrated experience managing media buying teams and acquisition campaigns across channels such as Facebook, Google App Campaigns (UAC), in-app advertising networks, and DSPs.
Team management capabilities: Proven ability to lead, develop, and coordinate multiple teams, establish effective workflows, and create scalable operating structures.
Mobile acquisition knowledge: Strong understanding of mobile user acquisition strategies, including in-app traffic, partner-driven acquisition, iOS and APK campaigns, and mobile application ecosystems.
Analytical and financial skills: Excellent knowledge of cohort analysis, acquisition economics, customer lifetime value, acquisition costs, ROI, and payback calculations.
Strategic planning: Ability to develop and implement structured monthly and quarterly growth plans, translate business objectives into measurable targets, and adapt strategies based on performance.
Data-driven mindset: Strong analytical capabilities and confidence using performance data to identify opportunities, optimize campaigns, and support commercial decisions.
Presentation and communication skills: Experience presenting results, defending strategic decisions, and communicating performance insights convincingly to senior management.
Process optimization: Ability to identify operational bottlenecks, introduce automation, and build efficient processes that allow teams to focus on strategic growth activities.
Ownership and adaptability: Proactive leadership approach, strong decision-making skills, and the ability to thrive in a fast-paced, performance-oriented international environment.

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