What You'll Do:

Support a wide range of Marketing projects, spanning multi-channel marketing programs, national campaign execution, and event strategy and execution.
Contribute knowledge and best practices related to critical business processes such as market planning, campaign execution, event strategy, and performance measurement.
Provide insights to clients, sharing industry-leading practices and guiding them to optimal solutions.
Oversee project administration activities, encompassing project setup, planning, budgeting, account management, and billing, ensuring smooth project completion.
Proactively monitor industry trends and articulate their potential impact on clients.
Contribute to developing and implementing firm-approved, AI-enabled solutions for clients, in accordance with company policies on data protection, intellectual property, and professional standards.
Stay informed about emerging AI tools and techniques and collaborate with firm leadership to identify compliant opportunities to enhance client solutions and internal processes.
Mentor team members through coaching, regular ongoing feedback, and annual performance reviews, and actively support project teams in resolving complex issues.
Build and nurture strong client relationships, serving as a trusted advisor who understands their business needs, identifies opportunities for new business, and delivers high-quality service.
Play an active role in attracting, interviewing, hiring, and retaining top talent.
Build strong relationships with practice and market leaders, serving as a strategic business partner and contributing creative ideas and marketing best practices.
Develop and execute tailored multi-channel marketing plans aligned with the firm’s overall marketing and communications strategy and market business priorities.
Grow brand awareness through local publications, associations, community organizations, social media, and other relevant channels.
Lead local execution of national campaigns, partnering with market leadership to identify target accounts and measure and report on results.
Partner with practice leaders to identify priority clients and prospects and develop local programs that support pipeline and cross-selling goals.
Manage market and event budgets and facilitate planning discussions with local leaders and stakeholders, including reporting on budget and results.
Coordinate with the other Field Marketing Manager to ensure consistency across markets, share best practices, and provide coverage as needed.
Own signature and high-touch events from planning through day-of delivery, including audience strategy, targeted invite lists, outreach, follow-up, and coordination with supporting teams.
Track and report campaign and event results, including attendance, engagement, and pipeline influenced, using HubSpot and Salesforce, and apply insights to future programs.
Maintain event templates, checklists, and guidance and coach market points of contact to support successful local events.

What You'll Bring:

7+ years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios, preferably in professional services or finance and accounting.
In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy.
Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs.
Prior experience using HubSpot and Salesforce.
Experience mentoring and developing junior team members.
Consistent success in building and developing strong client relationships.
Comfort with AI: Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation.
Continuous Learning Mindset: Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards.
Ability to travel on a limited basis to assigned markets and events.

Qualifications

Bachelor’s degree in Marketing or a related field from an accredited university.