Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Content Creator

Company: VML

Working Model: Hybrid working

What you'll be doing

Location: Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices: Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role: Content Creator

We’re looking for a Content Creator to join our growing social and influencer team at VML. This role is for someone who lives and breathes social storytelling, understands how content behaves across platforms, and can turn ideas into engaging, native content that connects with audiences.

You’ll work closely with strategists, social teams, and influencer specialists to develop, create, and deliver content that feels culturally relevant and platform-first. From short-form video to social-first storytelling formats, you’ll play a key role in shaping how brands show up in people’s feeds.

This role sits within an exciting and fast-growing team that brings together social strategists, influencer specialists, content creators, social media managers, and data-led thinkers. Together, you’ll help shape standout work for some of the world’s most recognisable brands.

You’ll be given the opportunity to work across a range of projects where creativity, speed, and cultural awareness matter just as much as craft.

What you'll be doing

Content Creation & Production:

Create engaging, platform-native content across social channels including short-form video, static posts, story formats, and emerging content types. Bring ideas to life from concept through to execution, ensuring content feels authentic and tailored to each platform.

Creative Ideation:

Collaborate with social, strategy, and influencer teams to develop content ideas that align with campaign objectives and brand tone. Translate briefs into compelling, scroll-stopping content concepts.

Social-First Storytelling:

Understand how content behaves differently across platforms and create work that is optimised for each environment, particularly TikTok, Instagram, and emerging social platforms.

Trend Awareness:

Stay close to cultural moments, platform updates, and content trends, proactively bringing ideas into the team that keep work fresh, relevant, and culturally connected.

Collaboration:

Work closely with internal teams including strategy, influencer, production, and account management to ensure content aligns with wider campaign and brand objectives.