About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3713 - Associate Director, Planning - UK

About ITV

ITV stands as a powerhouse within the UK's media landscape, widely recognised as one of the largest and most respected media owners. Their annual ATL investment fuels a diverse portfolio of activities, encompassing high-profile show launches, strategic brand-building campaigns, and performance-driven conversion initiatives. Partnering with ITV requires a highly collaborative approach, a curious mindset, and a strong drive to deliver innovative, market-leading work that consistently pushes boundaries in media and entertainment.

Role Summary and Impact

The Associate Director, Planning is a pivotal strategic leadership role within the ITV account.

Working across ITV’s media portfolio, the AD is responsible for elevating campaign strategy, shaping market-leading ideas, and driving digital & data-led growth. As a senior leader, you will line manage broader team members, fostering a high-performing team culture, guiding their career progression, and ensuring operational excellence across all output.

You will act as a trusted advisor to senior ITV stakeholders, championing EssenceMediacom’s planning framework to deliver award-worthy, high-impact responses that push the boundaries of entertainment marketing.

Key Responsibilities

Strategic & Creative Leadership:

Lead end-to-end media strategy for ITV, elevating campaign responses across broadcast, streaming, and performance channels so they are clear, creative, data-led, and compelling.
Translate complex client challenges and market trends into actionable strategic frameworks that drive consumer attention and show engagement.
Oversee testing roadmaps and learning agendas, ensuring every campaign response incorporates test & learn hypotheses and clear measurement models.

Client & Stakeholder Management:

Own diverse client relationships across ITV, acting as an indispensable strategic partner and the escalation point for day-to-day planning queries.
Navigate complex agency and media-owner alignment, managing difficult conversations with composure and maintaining high client satisfaction scores.

Team Leadership & Line Management:

Line manage, mentor, and inspire a dedicated planning team, including an Account Directors, Account Managers, Planners, and Execs.
Manage workload distribution, delegate effectively, and set clear, motivating annual KPIs for direct reports.
Conduct regular check-ins and End-Of-Year reviews (utilising tools like Culture Amp) to nurture talent, drive L&D opportunities, and support team career progression.

Commerciality & Account Health:

Contribute towards the overall commercial health of the account, identifying new revenue opportunities for the agency
Ensure financial governance across campaign billing & forecasting

Skills, Experience & Attributes

Senior Planning Expertise: Proven track record in a senior media planning role within a media agency setting, overseeing large-scale, multi-channel accounts.
Entertainment & Media Landscape Knowledge: Deep expertise in the UK broadcast, streaming, digital video, and wider digital ecosystem, with a genuine passion for entertainment marketing.
Proven Line Management: Strong experience managing and developing mid-to-senior team members (including Account Directors), with a track record of setting clear direction, delegating effectively, and nurturing talent.
Strategic Storytelling & Data Mastery: Demonstrated ability to turn raw data, audience insights, and market trends into clear, narrative-driven media strategies that win client trust.