Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

The opportunity

We seek Senior Consultants and Architects with deep, hands-on expertise in Adobe Campaign Classic (ACC), Adobe Campaign Standard (ACS), Adobe Experience Platform (AEP), and Adobe Journey Optimizer (AJO) to help enterprise customers modernize campaign and customer-journey programs. The role leads discovery, current-state assessment, target-state architecture, implementation, integration, testing, coexistence, cutover, and enablement. You will understand how customers use ACC or ACS today, identify use cases suited to AJO, and redesign them for AEP and AJO. Some functionality must be rebuilt, redesigned, retained, or handled through an integration or alternative solution. Candidates must explain product boundaries, assess feature and use-case fit, surface gaps early, and set realistic customer expectations. In AJO, a migrated use case lands on AJO Journeys (profile-centric, event-driven orchestration on AEP Real-Time Customer Profile) or AJO Orchestrated Campaigns (campaign-centric, batch, multi-step workflows on the AEP relational data store). Candidates must design and build on both, and recommend the right path per use case.

What you’ll be doing

Assess and plan

· Lead discovery workshops with marketing, campaign operations, data, architecture, security, mobile, and IT stakeholders.

· Inventory the Campaign estate: use cases (batch, scheduled, transactional, event-triggered, real-time); assets (campaigns, workflows, audiences, deliveries, templates, content blocks, personalization, typologies, suppression rules, reporting); data (schemas and extensions, custom resources, relational data, targeting dimensions, identifiers, consent, opt-out, quarantine, bounce, engagement history); and infrastructure (on-premises or Managed Services hosting, network access, firewalls, file transfer, decommissioning needs).

· Reverse-engineer custom logic and document the business rules: technical and marketing workflows (query, enrichment, split, deduplication, reconciliation, update data, JavaScript code activities), custom JavaScript, JSSP, SOAP/JS API calls, SQL functions, stored procedures, custom relational structures, typology rules, input forms, web applications, landing pages, subscriptions, Message Center, Triggers/pipeline, offer logic, external accounts, APIs, middleware, and enterprise integrations.

· Map each use case and dependency to an AJO/AEP target pattern and classify it as reuse, redesign, rebuild, integrate, defer, or retain elsewhere. For custom logic, decide whether to re-express it in AEP/AJO (data model, Query Service, custom actions, external services), redesign or rebuild it separately, or retain it in Campaign.

· Choose the execution path per use case based on the target customer experience, not the shape of the source Campaign workflow. Use AJO Journeys when each profile should progress individually based on behaviour, events, or elapsed time, including many scheduled and recurring Campaign workflows rebuilt as Read Audience or business-event journeys. Use Orchestrated Campaigns for relational or multi-entity data, complex audience construction and enrichment, exact pre-send counts, and multi-level sending. Use action campaigns for simple scheduled or API-triggered sends. Document the rationale, combined patterns, and license prerequisites (e.g., the Journey Optimizer Campaigns package).