Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role Overview

The Influencer Partnerships Manager is a hands-on activation lead responsible for bringing approved influencer strategies to life across PlayStation's live service portfolio. The role manages assigned creator programs from brief through creator outreach, contracting, content development, launch, and reporting.

Working across launches, seasonal updates, content drops, expansions, community moments, and re-engagement beats, this role builds trusted creator relationships and delivers paid and earned activations that provide value to players and support sustained title engagement.

In close partnership with the Senior Influencer Planning Manager, this role translates strategy, investment direction, and measurement frameworks into high-quality execution. It also contributes real-time creator, community, and activation learnings back into future planning.

What you'll be doing

Campaign Activation & Delivery

Execute approved creator plans for assigned live service titles and beats, translating briefs into detailed activation plans, timelines, creator lists, deliverables, production needs, and market coordination.
Manage day-to-day delivery across creator outreach, negotiation, contracting, onboarding, briefing, content development, approvals, publishing, and campaign closeout.
Coordinate creator access to builds, features, capture opportunities, developer interviews, events, and embargoed information in partnership with studios and relevant approval teams.

Creator Relationships & Partner Management

Build trusted relationships with gaming creators, talent representatives, and agencies, maintaining a pipeline of established, genre-relevant, emerging, and locally relevant partners.
Manage agencies and production partners against agreed deliverables, timelines, assigned budgets, quality standards, creator experience, and performance expectations.
Create clear, authentic value exchanges while protecting creator independence and audience trust; ensure deliverables, usage rights, disclosures, and approvals are managed accurately.

Cross-Functional & Global / Local Execution

Serve as an activation contact for assigned programs, coordinating with Games Marketing, Studios, Community, Social, PR/Communications, Media, Legal, Finance, Procurement, local teams, and external partners.
Support local market execution within the global brief, surfacing creator expertise and market needs while maintaining brand, campaign, and governance standards.

Optimization, Reporting & Learning

Monitor activation performance, audience response, creator participation, and community feedback; recommend tactical adjustments to creator mix, formats, timing, or delivery within the approved strategy and budget.
Deliver timely activation reports and post-campaign learnings to Planning, Insights & Analytics, and title stakeholders, clearly surfacing results, risks, issues, and recommended next actions.

What we're looking for

5+ years of experience in influencer or creator partnerships, gaming marketing, social marketing, talent partnerships, or a related field, with hands-on responsibility for campaign delivery.
Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent practical experience considered.
Direct experience executing gaming creator programs; experience supporting live service, multiplayer, online, or regularly updated games strongly preferred.