Senior Strategy Consultant - B2B
Who We Are
MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
About WPP
MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
You will join our global Customer and Business Strategy consulting practice, helping Fortune 500 leaders navigate complex enterprise transformations and accelerate commercial growth. In this role, you will seamlessly connect high-level strategy directly to operational execution.
Working as a Senior Strategist and trusted advisor to C-suite and senior stakeholders, you will be responsible for architecting future-ready GTM strategies and leading all things Account Based Experiences (ABX). You will translate complex enterprise challenges into clear, high-growth roadmaps, backed by robust business cases and cutting-edge marketing technology ecosystems.
What will your day look like?
As our new Senior Strategy Consultant, you will join our dynamic consulting practice, shaping executive recommendations and leading large-scale digital and commercial transformations for the Fortune 500. You will manage multiple client projects simultaneously, working with both B2B and integrated B2B/B2C strategies.
Your core responsibilities will include:
- Drive modern B2B & GTM strategies: Partner with senior client executives to formulate scalable go-to-market strategies, omni-channel commercial roadmaps, and revenue-acceleration models.
- Lead all things Account Based Experiences (ABX): Serve as our subject matter authority on full-funnel account-based growth—designing integrated ABX frameworks that combine buyer intent, tailored content journeys, and sales-marketing orchestration to win, retain, and expand tier-one accounts.
- Execute as a senior ABM Strategist: Build bespoke 1:1, 1:few, and 1:many account-based programs, integrating CRM architecture, lifecycle nurture paths, and automated account scoring models.
- Own strategic client deliverables: Manage and deliver executive-ready playbooks, business cases, transformation roadmaps, and high-impact presentations for executive leadership.
- Facilitate high-stakes workshops & discovery: Lead interactive strategy sessions, stakeholder interviews, and design-thinking workshops with C-suite and cross-functional client teams.
- Analyze commercial performance & build business cases: Analyze complex marketing and pipeline metrics to establish clear KPI frameworks, attribution models, and ROI justifications.
- Collaborate across multidisciplinary teams: Partner with our global network of technologists, data scientists, creatives, and platform partners (Salesforce, Adobe, Braze, Google, AWS, Microsoft) to turn strategic concepts into operational reality.
- Fuel practice growth & thought leadership: Author industry points-of-view (POVs) on emerging B2B trends, mentor junior consultants, and actively contribute to new business pitches and proposals.
Who are you going to work with?
You will be part of our global Customer and Business Strategy Consulting team at MAP enjoying an international environment with vast opportunities for personal and professional growth.
You will collaborate closely with multidisciplinary experts across tech, data, creative, and account management teams globally. Externally, you will partner with both executive management and specialists across marketing, sales, digital, and technology functions. Our clients span diverse industries, from B2B industrials and technology to FMCG, automotive, retail, and financial services.