We are seeking an experienced Senior Email Marketing Technology & CRM Manager to support the technical planning, implementation, and optimization of large scale email marketing and lifecycle programs. This role focuses on the technical infrastructure behind email marketing, with an emphasis on Salesforce Marketing Cloud (SFMC), email deliverability, audience segmentation, data readiness, and cross functional execution. The ideal candidate brings deep expertise in marketing technology and CRM operations, understands how to translate marketing objectives into technical requirements, and can influence stakeholders across marketing, analytics, engineering, and operations teams. This is a highly collaborative role focused on technical strategy, program readiness, and scalable execution rather than email copywriting or creative development.

Key Responsibilities

Email Marketing Technology & Salesforce Marketing Cloud

Provide technical guidance on Salesforce Marketing Cloud setup, configuration, and operational best practices.

Support the technical planning and implementation of large scale lifecycle and email marketing programs.

Evaluate existing marketing technology workflows and recommend improvements to scalability, efficiency, and execution.

Translate business objectives into technical marketing requirements, including data inputs, audience logic, tracking, and measurement.

Email Deliverability & Audience Strategy

Provide expertise in email deliverability, including sender reputation, authentication, suppression strategies, and list hygiene.

Define and document audience creation and segmentation requirements, including eligibility criteria, exclusions, and holdout groups.

Partner with analytics and data teams to validate audience availability, data integrity, and segmentation logic.

Identify technical and operational factors impacting inbox placement, campaign performance, and deliverability.

Cross Functional Collaboration & Program Execution

Collaborate with marketing operations, analytics, engineering, data, and campaign execution teams to ensure successful program delivery.

Translate complex technical requirements into actionable plans for business and technical stakeholders.

Influence decision making and drive alignment across multiple teams without direct reporting authority.

Assess technical readiness for marketing campaigns, including data availability, audience logic, measurement, and governance.

Identify potential execution challenges and recommend solutions to improve operational effectiveness.

Develop technical documentation, implementation guidelines, playbooks, and stakeholder communications.

Required Qualifications

8+ years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or related technical marketing disciplines. Exceptional candidates with slightly less experience may be considered.

Strong working knowledge of Salesforce Marketing Cloud (SFMC), including audience segmentation, data models, and operational workflows.

Demonstrated expertise in email deliverability, including sender reputation, authentication, suppression strategies, and inbox placement.

Experience supporting technical implementation and operational execution of large scale email marketing programs.

Ability to translate marketing objectives into technical requirements involving audiences, data inputs, measurement, and governance.

Strong analytical and problem solving abilities, including experience partnering with analytics and engineering teams.

Demonstrated success collaborating across complex, matrixed organizations and influencing stakeholders without direct authority.

Excellent written and verbal communication skills, including the ability to develop technical documentation and drive stakeholder alignment.

Preferred Qualifications

Experience supporting content strategy or email marketing programs at scale.

Broader experience in email marketing strategy and lifecycle campaign planning.

Experience coordinating projects, managing implementation timelines, and driving operational readiness.