KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.

Remote positions open to the US only.

As a Principal Product Marketing Manager, you are a senior strategic leader within Product Marketing, setting the direction for how KnowBe4 positions, launches, and grows a major portfolio or platform pillar. You bring deep market and customer expertise to shape company-wide go-to-market strategy, influence product and pricing decisions, and elevate the craft of the broader Product Marketing team.

We are looking for a highly strategic, experienced product marketer who can operate with significant autonomy, translate ambiguous market signals into clear strategy, and represent Product Marketing in front of senior leadership, industry analysts, and top customers. This role partners closely with Product Marketing leader, Marketing, Sales, Customer Success, Product Management, Engineering and Executive leadership to define how KnowBe4 wins in the market, and mentors other product marketers to raise the bar across the function.

Responsibilities

Drive product and portfolio positioning and messaging strategy across a major product line or platform pillar, ensuring differentiation and consistency across all customer-facing channels
Set the go-to-market strategy and narrative for major product launches, new market entries, and platform-level initiatives, coordinating execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success
Serve as a strategic advisor to Product Management on roadmap and pricing/packaging decisions, bringing market, competitive, and customer insight to influence what KnowBe4 builds
Drive and elevate KnowBe4's competitive strategy, translating competitive and market intelligence into actionable positioning, sales plays, and executive briefings
Represent Product Marketing in industry-analyst forums and support research/reports (e.g., Gartner, Forrester); build and maintain relationships with key analysts and influencers
Drive thought leadership initiatives (speaking engagements, bylines, executive content) that establish KnowBe4 and its leaders as category authorities
Mentor and coach Senior and Product Marketing Managers, providing guidance on positioning, messaging, and go-to- market craft, and helping to scale best practices across the team
Partner cross-functionally to support integrated marketing campaigns, sales plays, and ABM motions that drive measurable pipeline, revenue, and brand impact across all go- to-market channels
Conduct advanced market research, competitive analysis, and buyer/persona development to inform long-range GTM and product strategy
Assist and evolve sales enablement strategy for the portfolio (battlecards, feature comparisons, datasheets), ensuring sales is equipped to win against evolving competitive threats
Leverage AI tools for research, content creation, and data analysis to increase speed and quality of strategic output

Qualifications

BA/BS or equivalent working experience
8+ years of experience in product marketing, with a track record of leading GTM strategy for major product launches or portfolios
8+ years of experience in product marketing, product positioning, messaging, and market research & analysis, including experience operating at a strategic/portfolio level
Extensive experience in the cybersecurity industry and B2B SaaS is required
Proven ability to independently set and drive GTM strategy with minimal oversight, and to influence senior stakeholders and executives