VP of Marketing

Location: Austin, TX - In Office

Department: Marketing

Reports To: CRO

About inKind

inKind is transforming the way restaurants access growth capital and build relationships with their guests. Sitting at the intersection of hospitality, fintech, consumer technology, and loyalty, our platform helps restaurant operators grow while giving consumers a better way to discover, experience, and engage with restaurants.

We are entering our next stage of growth, and our ambition is significant: to establish inKind as the market-leading brand in dining and become one of the most recognized and relevant consumer brands in hospitality.

We're looking for a VP of Marketing who has experienced hyper-scale before - someone who understands what it takes to take a rapidly growing company and turn it into a category-defining, nationally recognized brand.

Role Summary

The VP of Marketing will own the strategy, execution, and continuous optimization of inKind's marketing function across growth, brand, lifecycle, acquisition, retention, content, partnerships, and product marketing.

This is a critical leadership role for the next stage of inKind's growth. We want someone who has seen and helped lead hyper-scale firsthand and understands how the marketing strategy, organization, channels, brand, technology, and operating model need to evolve as a company moves from high growth to true market leadership.

Your mandate is bigger than generating leads or running campaigns. You will help turn inKind into a market-leading consumer brand, creating the awareness, affinity, customer growth, and engagement required to make inKind synonymous with discovering and experiencing great restaurants.

This is not a role for someone who wants to operate purely at the strategy level. You will set the vision while remaining deeply involved in execution - understanding how channels perform, how consumers behave, where the funnel can improve, what the brand stands for, and where we should place our next bet.

You will combine brand building with commercial performance, ensuring every marketing investment contributes to sustainable growth and long-term brand equity.

What You'll Own

Hyper-Scale Growth

Build the marketing strategy required to drive inKind through its next paradigm of rapid growth.
Bring firsthand experience of what changes when a business moves from growth into hyper-growth - from channels and organizational structure to processes, technology, measurement, and brand investment.
Identify the growth engines capable of taking inKind from today's scale to the next order of magnitude.
Build repeatable, scalable acquisition and engagement models rather than relying on isolated campaigns.
Anticipate the capabilities, talent, systems, and infrastructure Marketing will need before growth creates the requirement.
Balance aggressive growth with disciplined economics and sustainable customer value.

Growth & Customer Acquisition

Own the overall strategy for consumer growth, acquisition, activation, engagement, and retention.
Build and continuously optimize a diversified acquisition strategy across paid, organic, referral, partnership, local, and emerging channels.
Establish clear performance expectations across the marketing funnel and identify opportunities to improve conversion at every stage.
Own key growth metrics including CAC, conversion, activation, retention, repeat behavior, frequency, and LTV.
Develop scalable growth loops that leverage inKind's restaurant network, consumers, partners, and product.
Test aggressively, learn quickly, and scale what works.

Build a Market-Leading Brand

Own the ambition of transforming inKind from a rapidly growing company into a nationally recognized, market-leading consumer brand.
Define and evolve the inKind brand strategy, positioning, voice, and creative direction.
Establish a clear point of view on what inKind should stand for in the minds of consumers.
Build awareness, consideration, preference, and affinity at scale.
Develop breakthrough campaigns and brand moments capable of expanding inKind beyond its existing audience.