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goodr

CMF Senior Designer

Los Angeles; HeadquartersUnited States
Senior · Innovation and Design
POSTED 21 SEPTVERIFIED 1D AGO
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Role
48 days opentrue age
Posted 21 Sept
Pay
$134k–$169kno pay posted
Market p25–p75
$134k–$169k
Los Angeles · n=19 · 365d to 6 Nov
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ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: This role is required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

We are looking for an all-star, a legend, an absolute wizard CFM Senior Designer to join our Innovation and Design team. In this role, you will: shape and elevate our brand's visual identity, collaborate closely with cross-functional teams, and mentor junior designers to bring innovative sunglass collections to life. If you love spreading joy through eyewear and thrive in a creative, collaborative environment, we want to hear from you!

RESPONSIBILITIES

  • Lead design direction and generate high-level concepts through hand sketching, pattern/textile creation, and custom artwork for frame silhouettes, temples, hardware, and lens treatments (plus premium packaging, marketing assets, and collateral)
  • Translate seasonal color, material, and finish (CMF) stories into compelling surface designs across frames and packaging
  • Apply fashion and accessory trend narratives onto 2D product surfaces, graphics, and printed collateral with precision
  • Develop graphic mockups, colorways, and artwork layouts for sunglasses and soft goods packaging
  • Ensure high-fidelity translation of creative vision onto final product print files and 2D Tech Packs
  • Mentor junior designers in CMF exploration, surface artwork generation, and packaging design execution
  • Be accountable and stick to agreed upon timelines, in addition to communicating early (and often!) when things are off track; we don’t expect perfection, we expect communication
  • Work closely with the Product Development, Product Strategy, and Design teams to keep fresh ideas flowing
  • This role is in the Innovation and Design team and will report directly to the Director of Innovation and Design
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • 5+ years of experience with product design
  • Strong background in Product Development of consumer packaged goods, taking the concepts, ideas, vision and turning them into reality (eyewear industry experience is icing on the cake!)
  • Refined design capabilities
  • Excellent sketching skills is a MUST
  • Strong conceptualization skills
  • Strong knowledge of Adobe Creative Suite
  • Familiar with digital marketing platforms
  • Strong understanding of typography, color theory, and composition
  • Knowledge of print and digital design best practices
  • Proficiency on a Mac and Google Workspace
  • Strong communicator who lives into collaboration
  • Driven by personal growth and thrives in an environment of constant feedback
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
Source · goodrFirst seen 7 NovOriginal ↗