National Account Manager — Walmart

Reports to: Director of Key Accounts, Mass

Department: Commercial

Compensation: $80,000 - $140,000 annual salary

Location: Remote, AR

Accounts: Walmart (Stores, Walmart.com, Walmart Marketplace)

Role Summary

We're looking for a Walmart-obsessed, data-driven, action-oriented National Account Manager to own the day-to-day of Walmart. You'll run the commercial drumbeat: forecasting, reporting, item and promo performance, Retail Link hygiene, and retail media briefing. You'll also shape feature and event planning, pitch growth opportunities, and support NPD launches. You'll be our resident expert on everything that makes Walmart tick, from category and competitor dynamics to the digital shelf and Marketplace. This role is highly collaborative, working hand in hand with Marketing, Influencer & Community, Operations, and Ecommerce to deliver 360° retailer support and bring Bubble to life in-store and online.

What You'll Deliver (Key Outcomes)

Plan & Forecast Accuracy: Tight weekly and monthly LE, with risks and opportunities flagged early and quantified.
Relentless Basics: Retail Link/Scintilla accuracy, item setup/PIM, PDP excellence, and flawless promo and price execution.
Growth Moves: Identify, plan, and pitch features, space, and NPD opportunities backed by strong data and ROI.
Category & Competitor Mastery: Know the Walmart shelf, the competitive set, and market trends better than anyone. Turn that knowledge into a point of view that wins line reviews.
Digital Shelf Excellence: PDPs, onsite merchandising, and Marketplace run at peak efficiency, with digital treated as a core growth engine and not an afterthought.
360° Collaboration: Partner with Marketing to bring trade marketing and retailer activations to life, and share Walmart insight with Influencer & Community to sharpen their programs.
Walmart Obsession: Deeply understand Walmart's priorities, tools, and rhythms. Anticipate buyer needs and deliver best-in-class execution.

Core Responsibilities

Account Ownership (Walmart)

Manage the day-to-day business: item setup and maintenance, content/PDPs, price and promo execution, comp shops, and post-event readouts.
Prepare and lead business plan meetings, line reviews, and weekly touchpoints. Build trust-based buyer relationships.
Build and maintain Retail Link/Scintilla dashboards for sales, inventory, and supply health. Translate insights into clear actions.
Strategic Growth Planning: Partner with the Director to shape and pitch feature and event plans, modular and secondary placements, and retail marketing opportunities.
NPD & Launch Planning: Translate the innovation pipeline into Walmart-ready pitches that secure sell-in, feature support, and merchandising to maximize trial and repeat.
Stay current on Walmart's corporate strategy, earnings, supplier communications, and event calendar (e.g., Deals events, Walmart+ Week, seasonal resets). Translate these into implications and opportunities for Bubble.

Category, Competitor & Market Intelligence

Map and maintain current and historical Walmart planograms and modulars across resets. Track space shifts, new entrants, delists, and competitor movement within the category.
Deep dive Nielsen and other syndicated data to understand Walmart performance against the total market. This covers share, velocity, distribution, pricing gaps, and promo effectiveness by segment and SKU.
Monitor competitor activity at Walmart, including pricing, rollbacks and promo cadence, NPD, features and secondary placements, retail media presence, and PDP and content quality.
Run regular in-store and Walmart.com comp shops and document findings with clear "so whats" for Bubble.
Build a quarterly category point of view that feeds line review strategy, space asks, and assortment recommendations.

Trade Marketing & Cross-Functional Collaboration

Partner with Marketing to ideate and execute trade marketing programs that connect retailer activations with social, digital, and community touchpoints.
Support pitch development for 360° activations, so Walmart receives integrated programs that go beyond the aisle.