About Us

The American Clean Power Association (ACP) is the leading voice of today’s multi-tech clean energy industry, representing energy storage, wind, utility-scale solar, clean hydrogen, and transmission companies. ACP is committed to meeting America’s energy and national security goals and building our economy with fast-growing, low-cost, and reliable domestic power. Learn more at cleanpower.org.

Position Summary

The Senior Manager, Marketing Analytics & Insights is the analytical lead for ACP's Marketing organization, responsible for developing and advancing marketing measurement, audience intelligence, performance reporting, and strategic insights capabilities across the organization. This role helps ACP understand marketing effectiveness across membership, events, sponsorships, audience development, brand, content, digital, and growth initiatives, translating complex data into actionable insights that inform priorities, investment decisions, and organizational growth.

Reporting to the Vice President, Marketing, the Senior Manager develops and evolves the analytical frameworks that support ACP's marketing strategy, including audience segmentation, attribution, forecasting, marketing performance measurement, and optimization. The role applies strong analytical judgment to assess how marketing investments influence membership growth, event participation, sponsorship value, audience engagement, pipeline development, and other key organizational outcomes.

This is a senior individual contributor role that serves as the analytical center of excellence for Marketing. The role builds strong cross-functional partnerships across Brand & Content Marketing, Growth Marketing, Digital Marketing & Operations, Membership, Events, IT, and other stakeholders to establish meaningful measures of success, identify trends and opportunities, and provide recommendations that influence marketing strategy, investment decisions, audience engagement, and organizational growth initiatives.

Essential Functions/Major Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. Reasonable accommodation may be made to enable an individual with disabilities to perform the essential functions. Other duties may be assigned to meet business needs.

Marketing Analytics & Performance Measurement

Develop and maintain ACP's marketing measurement framework, establishing consistent definitions, methodologies, and reporting across brand awareness, audience engagement, demand generation, membership, events, sponsorships, conversion, retention, and revenue outcomes.
Analyze performance across brand, content, digital, membership, events, sponsorships, audience development, and growth marketing initiatives to identify trends, opportunities, and areas for optimization.
Build and maintain dashboards and reporting that connect marketing activity to key audience, marketing, revenue, and organizational goals, including executive-level reporting that provides visibility into performance, growth metrics, marketing ROI, and strategic priorities.
Develop benchmarks, forecasts, and performance models that help Marketing and ACP leaders understand expected results, assess progress, and identify meaningful changes in performance.
Partner closely with the Senior Director, Growth Marketing to develop measurement approaches and establish KPIs, evaluate Membership and Event marketing effectiveness, and translate performance data into actionable insights and recommendations.

Audience Intelligence, Segmentation & Journey Analysis

Develop and refine audience segmentation models that identify meaningful audience groups and provide insight into differences in engagement, conversion, and retention across ACP’s audiences.
Build analytical views of audience journeys across ACP touchpoints, identifying how priority audiences engage with ACP and providing insight into Membership and Event participant behaviors and decision points.