General Manager, CRM +

At this time, priority will be given to applicants based in Phoenix, AZ who are open to hybrid work, over fully remote candidates.

About Virtuous CRM+

Virtuous CRM+ is the core fundraising and donor management platform that powers thousands of nonprofit organizations. As the flagship product within Virtuous, CRM+ is the system of record - and increasingly, the system of intelligence and action - for how mission-driven organizations manage donor relationships, run campaigns, and grow revenue. CRM+ is the foundation for the rest of the Virtuous ecosystem.

We've built a category-defining CRM that nonprofits trust. Now we need someone to turn that trust into the next chapter of growth: a truly open, AI-native platform that nonprofit teams build their entire operation on.

Position Summary

CRM+ is a mature, market-leading business with strong retention and a loyal customer base. We're looking for a General Manager to own the full business and drive significant growth - while holding the line on what makes this business great: happy, loyal customers. This role includes a mandate to maintain the customer trust that got it here. While at the same time, continuing to transform the platform to meet the needs of our new AI-native world.

Your primary focus will be the health, innovation, and growth of the core CRM+ business - new logo acquisition, expansion within the existing base, and retention - while also serving as the driver of innovation toward our headless, API/MCP-first, agentic workflow-driven, AI-native architecture.

This is a rare role because you'll operate with the autonomy of a business owner over a scaled, profitable business, backed by the infrastructure, brand, and customer base of an established platform leader. You won't manage every function directly (sales, engineering, support, marketing, etc all have functional homes), but you will set the strategy, own the outcomes, run the product team, and be the connective tissue that makes CRM+ the platform the rest of the business is built on.

This role is for a leader who can operate a mature business with rigor and discipline, while also having the vision to lead its transformation into the AI future of SaaS.

What You'll Own

Product Vision & Roadmap

Own the product roadmap and long-term vision for CRM+, including how the platform evolves from a best-in-class CRM into the open, headless, AI-native foundation of the Virtuous ecosystem

Champion the continued shift to an AI-native architecture, ensuring every action, workflow, and data point in CRM+ is available through our Agentic AI tools or accessible programmatically and through AI tools like Claude, ChatGPT, and Copilot

Partner with engineering to prioritize investment across core CRM capabilities, Natural Language Analytics and AI Chat, and the emerging Agents and Agentic Workflow platform (Prospect Research Agent, Page and Form Builder, Email Builder, and future agents)

Serve as the voice of the customer, ensuring roadmap decisions are grounded in real fundraiser and administrator workflows, not just technical possibility

Set and track product KPIs that connect platform investment to retention, expansion, and new-logo revenue

Go-to-Market Strategy

Define and continuously refine the GTM motion for CRM+ across new logo acquisition, expansion, and renewal - including ICP definition, channel mix, sales cycle design, and pricing/packaging strategy for a maturing platform

Partner with CRO, VP of Marketing, and sales leadership to set pipeline and expansion targets, and to remove friction across the buyer and customer journey

Own the strategy for platform-led growth: positioning CRM+'s new capabilities as a distribution and expansion lever

Refine the playbook for cross-sell and upsell across the broader Virtuous eco-system in close partnership with those business unit leaders

Identify and develop strategic partnerships (CRM ecosystem players, consulting firms, platform partners) that accelerate distribution and retention

Market Presence & Thought Leadership