About Strava

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

About This Role

Strava's San Francisco office is home to some of the product teams driving the company's most critical growth areas. The SF design portfolio spans some of Strava's highest-priority product surfaces — from athlete engagement and growth, to commercial products and platform trust — areas that are central to Strava's commercial growth and long-term athlete retention.

As Director, Product Design, you'll lead design across these verticals, owning design direction, setting the craft standard, and developing a team of 5 designers. You'll work in close partnership with PM and Engineering leaders, hold a strong design perspective in product strategy conversations, and be a senior voice in Strava's global Design org, reporting directly to the Senior Director of Product Design.

We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco office, three days per week.

What You'll Do

Own design direction and quality across a portfolio of SF-based product verticals spanning athlete engagement, growth, and platform integrity — driving design strategy and key decisions at the vertical and feature level

Stay actively in the work: give precise, substantive craft feedback, engage in design decisions at the detail level, and set the standard through your own taste and judgment — not just through oversight

Manage and develop a team of 5 Product Designers, with focus on craft growth, career development, and raising the quality of their output through consistent, high-quality coaching

Partner with PM and Engineering leadership to shape product strategy — contributing early, holding a point of view, and ensuring design is a meaningful input to decisions

Lead design reviews and establish what "good" looks like on this team — through feedback culture, explicit standards, and your own example

Contribute to Strava's design system, shared standards, and cross-functional design culture

Represent your teams' work and design perspective to the Senior Director of Product Design and the broader Design leadership org

What You'll Bring to the Team

Director-level (or equivalent) experience in Product Design, with a track record of owning design direction across multiple products and managing a team of designers

Ability to set and articulate a clear design vision — not just reacting to what's in front of you, but establishing a point of view on where the product should go and bringing others along with it

Hands-on maker: still in the work at a high level — able to give precise, substantive craft feedback, engage in design decisions at the detail level, and set the bar through your own taste and judgment, not just management

Demonstrated ability to raise craft and quality across a team — you develop others and build a culture where quality is expected, named, and consistently raised

Strong cross-functional partnership with PM and Engineering at a senior level; you've influenced major product decisions and know how to hold a perspective with senior stakeholders

Consumer product design experience at meaningful scale — you've worked on products that real people depend on, and that responsibility shows in how you work

A clear design philosophy and the ability to communicate it; you bring people along with your thinking, not just your output

Based in San Francisco

Experience with AI-powered product features, health and fitness products, Trust & Safety or policy-adjacent surfaces, growth or B2B product design, or scaling a design function within a growing company is a plus.