Business Development Representative

Level: P1 |

Location: Ottawa, ON | Hybrid

Reports To: Dylan Monsinger, Associate Manager, Business Development

Type: Permanent | Full-Time

About Solink

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.

Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 35,000 locations across 60+ countries - including brands like McDonald's and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We're growing rapidly, earning industry recognition, and scaling with purpose. We've been recognized by Deloitte's Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa's Best Places to Work. And we're just getting started!

The Role

As a Business Development Representative (BDR) at Solink, you will play a crucial role in driving the growth of our business by identifying and generating new business opportunities.

We are looking for a high-performance Mid-Market / Enterprise Business Development Representative who thrives in complex sales environments and knows how to break into larger, multi-location organizations.

You will be responsible for strategically targeting and penetrating mid-market and enterprise accounts through a thoughtful, multi-channel outbound approach; including cold calls, strategic email campaigns, LinkedIn outreach, and event-driven engagement.

You will also work closely with Marketing to convert inbound demand from webinars, conferences, field events, and paid campaigns into qualified pipeline for the sales team.

If you know how to work an account with intention, persistence, and strategy, then this role is for you!

What You'll Do

Prospecting and breaking into multi-location organizations (100+ locations and beyond) across Retail, Restaurants, and C-Store/Gas

Developing strategic account plans and executing coordinated outreach across calls, email, and LinkedIn

Partnering with Account Executives to align on top target accounts and drive account penetration

Converting inbound marketing demand (events, webinars, campaigns) into high-quality meetings

Conducting strong initial discovery and qualification aligned to our ICP

Attending trade shows and field events to generate meetings and build relationships with enterprise prospects

Leveraging tools like HubSpot, LinkedIn Sales Navigator, Gong, Loom, and other modern sales platforms to execute efficiently

Maintaining clean CRM hygiene and tracking activity against pipeline goals

Consistently generating self-sourced pipeline through disciplined outbound execution

Role Expectations

This is a P1 level role. At Solink, individuals at this level are entry-level employees who have relevant work or educational experience and are eager to grow and develop by collaborating on team-wide tasks and initiatives, with direction provided from their manager or more senior colleagues.

What You Bring

Must-Have:

You have an education in Business, Marketing, or a related field OR have relative experience in a similar role

You have experience breaking into larger or multi-location accounts

You have strong communication and time management skills

You're a resilient problem solver

You're adaptable and can converse with anyone at any level, including VPs and C-level executives in Fortune 1000 companies

You like technology and can get excited about the possibilities of how a business can use technology to improve their business

You're curious and well researched. Showing the customer you know them comes easy to you as you've done the homework and know that a prepared cold call or campaign works best when done with data and knowledge