Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

We're looking for a Senior Integrated Marketing Manager to join Relay's Brand team and to own and lead integrated campaigns across our marketing organization. Our Brand, Demand Gen, Lifecycle, Product Marketing, and Influencer teams are already doing great work. Your role is to bring these efforts together by owning the integrated campaign strategy, aligning cross-functional priorities, and building a cohesive campaign calendar that delivers a consistent, compelling story to small business owners throughout the year. You'll build on a strong foundation of established relationships, processes, and tools (Asana, Notion, and Jira). Rather than starting from scratch, you'll partner with a high-performing team to strengthen how we plan, execute, and measure campaigns, ensuring we consistently deliver impactful, coordinated marketing initiatives that drive business results.

What You’ll Be Doing

Integrated Campaign Strategy & Planning: Own Relay's integrated campaign strategy and calendar, aligning brand campaigns, product launches, and marketing initiatives with company goals. Partner with marketing leaders to establish priorities and deliver cohesive campaigns throughout the year

Campaign Briefing & Development: Develop campaign briefs that define target audiences, customer insights, messaging, channel strategies, and success metrics. Provide clear direction to cross-functional teams to ensure consistent and impactful execution

Cross-Functional Campaign Execution: Lead campaign planning and coordination across Brand, Demand Gen, Lifecycle, Product Marketing, and other marketing teams. Drive alignment on priorities, timelines, and deliverables to ensure campaigns launch successfully

Campaign Measurement & Optimization: Define campaign KPIs and partner with Data and RevOps to measure performance. Translate insights into actionable recommendations that improve future campaigns and drive business results

Process Improvement & Innovation: Build scalable processes and workflows that improve campaign planning and execution. Leverage AI and automation to increase efficiency and enable the team to deliver impactful campaigns consistently

Brand & Creative Partnership: Partner with the Creative Director and Creative Studio to bring major brand initiatives to life through integrated, full-funnel campaigns that build brand awareness, reach new audiences, and drive business impact

Who You Are

You have 7+ years of experience in integrated, campaign, or brand marketing, ideally in a high-growth B2B SaaS or fintech environment

You have a proven track record of leading complex, cross-functional campaigns, influencing stakeholders without direct authority, and navigating competing priorities to drive alignment and results

You bring strong storytelling and creative instincts, with experience developing compelling campaign concepts and briefs grounded in customer insights and a deep understanding of your target audience

You have a strong understanding of marketing channels, including paid, lifecycle, organic, product marketing, and influencer, and know how to bring them together into cohesive, full-funnel campaigns

You are data-driven and commercially minded, with experience defining campaign KPIs, measuring performance, managing budgets, and making strategic trade-offs to maximize business impact

You are highly organized and detail-oriented, with advanced proficiency in Asana and experience leveraging AI tools to streamline campaign planning, execution, and reporting

Bonus Points

You have experience working in a regulated industry (e.g. fintech, healthcare, legal) and know how to move quickly while navigating compliance requirements