About Quizlet

At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. We’re a $1B+ learning platform used by two-thirds of U.S. high school students and half of college students, powering over 1 billion learning interactions each week.

We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.

Let’s Build the Future of Learning

Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.

Why Join Quizlet?

🌎 Massive reach: 60M+ users, 1B+ interactions per week

🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science

📈 Strong momentum: Top-tier investors, sustainable business, real traction

🎯 Mission-first: Work that makes a difference in people’s lives

🤝 Inclusive culture: Committed to equity, diversity, and belonging

About the Team

The Growth and Monetization team helps more learners discover Quizlet, build lasting study habits, and find value in our free and paid experiences. We bring growth and revenue together under one strategy: attract and retain learners we can serve and monetize over the long term. Growth owns the free experience, advertising experiences, internationalization, and product-led growth loops, working closely with our subscriptions and payments teams.

About the Role

As Principal Product Manager, Growth, you will shape how Quizlet attracts, activates, and retains learners around the world. You will define a growth strategy across the free experience, ads, internationalization, and growth loops, turning insights about learner needs and behavior into experiences that build engagement and sustainable revenue.

You will be a senior individual contributor within Growth and Monetization, partnering with Engineering, Design, Data Science, Marketing, and Ads Revenue Operations. You will identify opportunities beyond the existing roadmap, align teams around the most valuable problems, and lead delivery across product surfaces. Your decisions will connect free learner value, ads revenue, and the potential for long-term subscription adoption.

We are open to hiring at the Senior Staff level based on experience and demonstrated scope. At Principal, you will shape strategy across the growth portfolio and influence adjacent teams. At Senior Staff, you will lead major initiatives across multiple experiences and help define the broader growth direction.

In this role, you will

Define the growth strategy. Identify the audiences, learner needs, and product opportunities that can drive durable growth. Set priorities across the portfolio and align partners around a roadmap that balances near-term impact with longer-term opportunities.

Make the free experience worth returning to. Improve onboarding, activation, and repeat engagement by helping learners discover useful study tools and reach value quickly. Partner with Learning Experience teams to build lasting study habits across the learner journey.

Build growth loops that compound. Identify and test how sharing, collaboration, referrals, and user-created content can bring new learners into Quizlet and encourage existing learners to return. Scale loops that attract and retain learners who find lasting value.

Grow ads revenue through a better product experience. Partner with Ads Revenue Operations and Engineering on placements, formats, ad load, and performance. Evaluate revenue gains alongside study completion, retention, and customer trust.

Lead international growth. Identify promising markets and diagnose barriers to activation and retention. Prioritize localization and market-specific experiences, partnering with subscriptions and payments on pricing and payment needs.

Connect growth to long-term monetization. Work with subscriptions and payments PMs to define free and paid journeys, assess downstream value, and resolve tradeoffs. Use cohort behavior and lifetime value to guide investment across audiences and markets.