About Maxima

Nobody went into accounting to spend the first week of every month matching transactions by hand. Maxima was built so they don't have to. Our agents do the accounting work itself: journal entries, transaction matching, reconciliations, and flux analysis, continuously and with a full audit trail. Accountants review and approve. Nothing posts without a person signing off. We remove the grind, not the human.

Maxima is the agentic AI platform for enterprise accounting. Our three co-founders scaled finance at Rubrik from $5M ARR to a $15B NYSE IPO, built the reconciliation and billing systems behind Netflix's $32B in annual revenue, and built AI infrastructure serving two billion monthly users at Meta. We've raised $41M from Redpoint Ventures, Kleiner Perkins and Audacious Ventures, joined by former BlackLine executives and the CFOs of Rubrik and Vanta. To date we've processed more than $400B across 350M transactions at 100.00% accuracy, for customers including Scale AI, Rippling, Glean, Zendesk, Handshake, Zip, and Decagon.

We're early and moving fast. The playbook here gets written, not inherited, and the person closest to the work makes the call. We're looking for people who build from first principles and hold themselves accountable for what actually lands — people who'd rather build the category than join it. Everything you need to know is below.

The role

As Maxima’s Demand Generation Lead, you’ll build the system that turns demand into repeatable pipeline. You’ll own the full funnel, from first engagement through qualified opportunity, and bring together our account-based, campaign, field, and lifecycle motions into one connected demand engine.

The mandate has two halves. Capture the demand that already exists for financial close and accounting automation, where buyers know the category and are actively looking. And create demand for a category they don’t yet have a name for: agentic accounting. As our deals move toward six-figure contracts, the engine has to be built for an enterprise buyer rather than tuned for a mid-market one.

Our audience is controllers and senior accounting leaders at mid-market and enterprise companies. They’re pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. The marketing that reaches them has to be rigorous, and it shouldn’t be boring.

This role is for someone who has seen great demand generation up close. You think beyond channels and campaigns to the system underneath them: how accounts become engaged, how intent gets recognized, how prospects are nurtured, how Sales gets activated, and how all of it translates into pipeline.

If you’ve helped build a demand engine that works and you want to own one outright, this is your next move.

What you'll do

Own account-based marketing: Build and run ABM programs that engage our target accounts and the full buying group inside them, from account selection through activation.

Run integrated campaigns: Take a campaign from positioning brief to activation across paid, ABM, events, lifecycle, and web, so the same story lands everywhere it needs to.

Drive measurable pipeline: Own a marketing-sourced pipeline target and continuously improve the engine behind it, optimizing for CAC, conversion, velocity, and pipeline efficiency.

Experiment with rigor: Try things across channels, messaging, audiences, and formats. Measure against ICP impressions, ICP visitors, and ICP pipeline. Cut what doesn’t work quickly and triple down on what does.

Architect the buyer journey: Connect acquisition, field, ABM, lifecycle, intent, and Sales activation into a coherent journey, identifying and fixing the gaps where demand gets lost.

Build lifecycle and nurture: Create the system that turns the demand we already generate across events, paid, organic, content, and our website into engaged accounts and future pipeline.

Build repeatability: Understand what creates pipeline, turn what works into scalable playbooks, and build the processes and operating cadence that make performance increasingly predictable quarter over quarter.