GC AI is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one.

More than 2,100 companies run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes.

GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:

📈 1% Better Every Day: small, compounding improvements across everything you ship.

❤️‍🔥 Customer Obsession: start with the customer and work backward.

🚀 Ship Today: bias toward action and iteration over perfection.

🧗 Find a Way: resourcefulness and ambition over constraint.

🤝 Care: be direct, like an honest friend, even when it’s uncomfortable.

🎯 Own It: full accountability, proactive communication, and attention to detail.

About The Role

Every marketer dreams of customers like ours, and you get to put them in the spotlight. More than 2,200 legal teams use GC AI; they give us an 80 NPS, and they keep telling their general counsel friends about us without being asked. Lawyers are trained skeptics who get paid to find the catch, so when they recommend a product, people listen. Our customers are already our best salespeople. Right now, nobody owns making that systematic.

That's the job. As our first Customer Marketing Manager, you'll turn that goodwill into a repeatable engine: an advocacy program customers want to be part of, a steady supply of case studies and podcast conversations that make prospects say "that's us," and a customer referral program that you design, launch, and scale from a blank page. Case studies and podcast interviews already exist, so you'll be scaling something that works. The referral program doesn't exist yet. You'll be its founder.

You'll report to the Director of Product Marketing and work every day with Sales, Customer Success, Demand Generation, Content, Revenue Operations, and our Solutions Attorneys. In the morning, you'll design the referral incentive model. In the afternoon, you'll be on a call with a Deputy GC helping her tell her team's story.

What You'll Do

Build and run GC AI's customer advocacy program, from recruiting advocates to recognizing them to developing a customer advisory board

Design, launch, and scale our first customer referral program from scratch

Scale our case studies and podcast customer interviews across segments, industries, and use cases, and experiment with innovative formats like customer clips, side-by-side workflows, live teardowns, and more

Turn every customer story into a dozen assets: clips, quotes, social posts, and sales snippets

Identify, recruit, and prep customers for analyst briefings, PR, podcasts, thought leadership, and launches

Run the reference program and own our presence on G2, Gartner Peer Insights, and other review sites

Partner with Sales, CS, and Product Marketing to put the right customer proof in every deal

Build a searchable customer proof library so anyone can find the right story in seconds

What You'll Bring

3–5 years in customer marketing, advocacy, or reference management at a high-growth B2B company

A track record of running advocacy or reference programs that scaled with the business

Experience building a referral, advocacy, or loyalty program from zero

Strong program management across Sales, CS, and customers' legal and comms approvers

Comfort with funnels and attribution, and you build your own dashboards

Hands-on experience with HubSpot plus advocacy, referral, or review tools