Apify is a marketplace of ready-to-run tools for AI that automate work on the web. Thousands of Actors get web data, generate leads, monitor social media, track competitors, and integrate with existing apps and agents. Actors are created by a global community of builders who earn from them, while Apify manages infrastructure, billing, and distribution. Learn more at apify.com. Join us to help people put the web to work. Apify can find missing children, protect consumers from fake discounts across the EU, and feed data to AI chatbots.
We’re looking for a Head of Brand to own, sharpen, and protect Apify's voice in the global market and make Apify a distinctive brand that developers, enterprise leaders, and the broader AI ecosystem are proud to use. The positioning is already set (Apify is the largest marketplace of tools for AI), so this role is about executing and enforcing that story, not reinventing it. This is a hands-on, senior individual-contributor role, not a people-management track. You are the taste and judgment that sets the bar and holds the whole company to it: not a designer, not a copywriter, and not a generalist marketer, but the guardian of how Apify looks, sounds, and feels everywhere it shows up. You will shape how we look and sound online, own our social media voice, and launch campaigns that make Apify synonymous with putting the web to work.
What you'll do
Be the guardrail for the Apify brand. You are the enforcement layer between the company and the outside world: you catch off-brand and sloppy work before it ships, keep everyone aligned on the voice and visual identity, and hold the bar so the leadership team doesn't have to keep repeating itself.
Own, sharpen, and keep the brand consistent across every touchpoint, acting as the connective tissue between Content, Design, Video, and DevRel. You will not reinvent the positioning; you will execute it, protect it, and raise the craft bar on everything we ship.
Conceptualize and drive bold, original campaigns that build awareness and sentiment: viral community challenges, major partnership moments, out-of-home, and digital PR.
Act as a strategic partner to the leadership team, shaping the thought-leadership narrative and spotting high-leverage moments (podcasts, panels, press) that put Apify forward as a category leader.
Work hand-in-hand with marketing leadership so brand awareness and performance acquisition stay in sync: "Brand" creates the demand that "Performance" captures, while "Content" keeps the message consistent across touchpoints.
Collaborate with the PeopleOps team on employer branding, so Apify is known as a top destination for world-class engineering and GTM talent.
Use data to prove the value of brand. Lead with the indicators that move early (branded search, direct traffic, organic search volume, and what customers and creators actually tell us) while tracking slower-compounding measures like share of voice and sentiment over a longer horizon.
Who we’re looking for
You have successfully repositioned a company or defined a new market space before. This is our #1 requirement. You know how to take a product known for "X" and shift the narrative so the market sees it as "Y" (e.g. from a niche tool to a critical platform). You don't just compete on features; you change the story of why the product exists.
You have 7+ years of experience in brand marketing, ideally at a technology company focused on software developers and B2B SaaS/PaaS. Experience with the US market is a strong advantage (big bonus points), as it comes with the cultural nuance needed to win there.
You are a brand guardrail with taste and judgment, not a producer. You instantly recognize what is great and what is off-brand or sloppy, you can measure what works, and you can enforce it across both copy and design. We are not hiring a copywriter or a designer; we are hiring the judgment that keeps everyone on-brand. We do not tolerate sloppiness, and neither will you: unedited AI output, typos, and visual mistakes get caught at the source.