Position Summary

The Vice President, Strategic Account Management is a strategic commercial leader responsible for strengthening and growing high-value partnerships across A Place for Mom’s (APFM) network of senior living communities, REITs, and other national or regional channels. As the primary executive-level relationship owner for key senior living partners, the VP will drive revenue growth, move-in conversion, and network retention while delivering exceptional value to APFM’s providers and the families we serve.

The VP will focus on three priorities: strengthening the network through better provider performance, more complete community data, and strong retention; aligning account management activities with the provider behaviors that best serve families; and raising provider Net Promoter Score (NPS) by increasing the value providers see in APFM.

The ideal candidate is a proven sales and account management leader with executive presence, strong analytical skills, and a track record of driving measurable results through high-performing teams. Senior living industry experience is strongly preferred.

Scope: This role reports to the General Manager, Senior Care Network and leads a team of approximately 10 account managers focused entirely on APFM’s existing senior living provider network.

What Success Looks Like

Success in this role will be measured by:

Network strength: strong retention of APFM’s provider network, so families continue to have quality choices in every market.

Provider performance: measurable improvement in provider performance on APFM referrals and in community data completeness.

Provider value: a sustained increase in provider NPS, driven by consistent communication and clearly demonstrated value.

Team capability: an account management team with clearly defined competencies, coaching rhythms, and incentives aligned to these outcomes.

Key Responsibilities

Network Strength, Retention & Revenue

Drive revenue growth and move-in conversion through account strategies for national and regional senior living providers, REITs, and channel partners.

Own retention of the existing provider network, identifying at-risk or underperforming communities early and intervening so families continue to have strong choices.

Own network health: monitor network size, coverage, and provider performance against family demand, and flag coverage gaps to the provider acquisition team.

Provider Performance & Family Experience

Align provider behaviors with APFM’s service model to deliver better outcomes for families.

Partner with senior living operators to improve their performance on APFM referrals, from the first family conversation through tour and move-in.

Drive more complete, accurate, and current community information across the network so APFM can match each family with the right options.

Build a provider performance scorecard and account planning process that gives account managers and providers a shared view of performance and measurable improvement goals.

Provider Value & Executive Relationships

Own provider NPS for the network: establish a consistent measurement cadence, diagnose what drives promoters and detractors, and lead the action plans that raise it.

Set and uphold a proactive communication standard for the account management team, including regular performance updates, timely responses, and clear advance notice of changes that affect providers.

Lead executive-level business reviews that demonstrate APFM’s value relative to each provider’s investment, connecting APFM referrals to move-ins, occupancy, and revenue.

Act as the voice of the provider within APFM, bringing feedback and insights to Product, Operations, Finance, and executive leadership, and reporting back to providers on what changed as a result.

Establish and maintain strong, influential relationships with senior living industry executives, serving as a trusted strategic partner and advisor.

Represent APFM at industry conferences and events to strengthen partnerships and elevate APFM’s market presence.