Purpose:

In-office role; currently 3 days a week in-office. Based in the Morrisville, NC area. The Senior Manager, Global Digital Marketing leads the strategy, governance, execution, optimization, and measurement of high-impact digital marketing initiatives. This role serves as the global subject matter expert for digital strategy, brand and content governance, marketing communications processes, marketing technology, and performance analytics across digital and social channels. The Senior Manager translates digital marketing and customer engagement data into actionable insights to improve campaign performance, pipeline contribution, and business outcomes.

The ideal candidate is a strategic, analytical, brand-minded, hands-on leader who can coach a high-performing team, influence cross-functional stakeholders, and drive measurable improvements across global digital marketing programs. All activities will be tied to an overarching Global Marketing Strategy that contributes to achieving company growth goals. Reinforce global corporate brand through all initiatives, with the opportunity to grow in a fast-paced, global, AI-enabled marketing environment.

Key Responsibilities:

Team Leadership, Governance & Operating Model

Manage, coach, and develop a team of 4–7 direct reports across Global Digital Marketing, ensuring each team member has clear priorities, measurable goals, accountability, and development plans.

Serve as the escalation point and strategic advisor for digital execution, brand alignment, copy review, marketing approvals, digital channel performance, and marketing technology best practices.

Global Digital Strategy, Demand Generation & Digital Execution

Own the Global Digital Marketing Plan across regions, channels, and digital touchpoints, ensuring alignment with the Global Marketing Strategy and revenue growth priorities.

Own digital campaign execution across web, search, social, email, webinars, and marketing automation platforms, leveraging technology to drive lead generation, nurturing, segmentation, MQL creation, and pipeline contribution.

Marketing Analytics, Insights & Performance Management

Use Google Analytics, HubSpot, social, advertising, website, and CRM-connected data to assess performance across regions, campaigns, and channels.

Translate insights into recommendations, mitigation plans, and optimization actions.

Coach marketers on how to interpret performance data and improve campaign planning and execution.

Establish KPI frameworks and reporting standards to measure pipeline and digital marketing performance.

HubSpot, Marketing Technology & Lead Management

Serve as a global owner for HubSpot, marketing automation, lead management, reporting, campaign attribution, and data governance.

Develop and maintain lead management processes that create efficiencies and clear direction across the integration of multiple marketing systems, including HubSpot and related CRM, ERP, event, advertising, and sales enablement tools.

Partner with Marketing Operations, Sales, IT, and regional stakeholders to improve campaign tracking, field governance, reporting quality, workflow logic, MQL handoff, and lead follow-up visibility.

Brand & Quality Alignment

Lead brand governance, copy review, and approval processes to ensure alignment with QARA requirements, regulatory expectations, and ISO 13485-aligned quality standards.

Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.

Ensure all materials are aligned with internal review processes, QARA regulations, and reviewed by digital marketing for alignment to brand.

Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.

Cross-Functional Collaboration & Stakeholder Enablement

Collaborate with marketing verticals, education, product, sales, QARA, and customer-facing teams to ensure digital programs are aligned, compliant, and actionable.

Communicate digital marketing priorities, insights, recommendations, and results to marketing leadership and cross-functional stakeholders in clear formats.

Effectively manage digital marketing spend in line with growth priorities, channel performance, budget expectations, and business strategy.

AI-Enabled Responsibilities (Core to Role)

Model and lead AI-first ways of working using Clinisys-approved, enterprise-licensed AI tools to improve productivity, quality, consistency, and insight generation.

Develop repeatable AI-assisted workflows, prompt patterns, review checklists, templates, and best practices that help the Digital Marketing team work consistently and responsibly across regions.

Evaluate AI-generated content and analysis for accuracy, audience fit, brand alignment, claim safety, bias, privacy, context, and regulatory appropriateness before use or publication.

Partner with regional and product marketers to identify practical AI use cases that improve campaign planning, content localization support, analysis, reporting, and go-to-market execution without compromising quality, confidentiality, or compliance.

Role-Based Skills

Proven ability to lead and coach a multi-person digital marketing team in a matrixed, global, cross-functional environment.

Advanced understanding of digital marketing strategy, demand generation, website performance, SEO/SEM, social media, email marketing, landing pages, conversion optimization, campaign reporting, and marketing operations.

Advanced working knowledge of HubSpot and marketing automation platforms.

Strong analytical skills with the ability to translate data into actionable recommendations.

Ability to manage multiple high-priority initiatives while effectively influencing stakeholders across a global, matrixed organization.

AI & Digital Skills

Practical experience using AI-enabled productivity, analytics, creative, copy, research, reporting, and workflow tools in a business environment.