Location: Rosh Ha’ayin, Israel

Employment Type: Fully Employed

Workplace Type: Hybrid - 4 days in office

Seniority: Senior

The Role

Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches.

Responsibilities

Define positioning and messaging across industries and personas

Build strong value propositions focused on business impact

Translate product capabilities into clear, simple messaging

Lead go-to-market for launches and major updates

Create sales and partner enablement materials (decks, battlecards, ROI content)

Conduct competitive analysis and support differentiation

Develop analyst-facing narratives

Gather customer insights and build success stories

Requirements

Qualifications

3+ years in Product Marketing (B2B SaaS / enterprise software)

Experience owning messaging and GTM for complex products

Strong storytelling and communication skills

Hands-on with sales enablement and competitive positioning

Fluent English and Hebrew

Global GTM experience – advantage