• Define brand architecture, identity, and world; translate them into impactful GTM strategies.

• Lead the brand P&L with a 5X topline growth ambition in 2 years.

• Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.

• Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.

• Work closely with merchandising on product innovation, aligning design, science, and consumer demand.

• Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.

• B-school graduate with ~8 years’ experience in D2C/ high-growth brands.

• High on accountability and number ownership

• Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling

• Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth

• Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results