Your purpose at Stanley/Stella

By leveraging market intelligence and maintaining close relationships with dealers and industry stakeholders, the Area Sales Manager ensures sustainable revenue growth, market penetration, and alignment with Stanley/Stella’s values and business model.

Your role and impact

Develop and execute a UK market strategy aligned with company priorities and growth objectives.
Build detailed sales action plans to increase revenue and sales volumes within the assigned territory.
Drive sales performance through existing Official Dealers by identifying growth opportunities and supporting business development initiatives.
Monitor sales performance and market potential, adjusting priorities and plans when needed.
Develop strong, long-term relationships with Official Dealers and key accounts within the textile decoration community.
Support dealers in promoting Stanley/Stella products, positioning, and brand values.
Identify, evaluate, and onboard new dealer partners that fit Stanley/Stella’s business model and growth ambitions.
Ensure the dealer network remains engaged, productive, and aligned with company expectations.
Maintain a strong understanding of market dynamics, customer needs, competitor activities, and industry trends.
Provide regular market feedback and business intelligence to headquarters to support strategic decision-making.
Identify emerging opportunities and risks within the UK market.
Act as an ambassador for Stanley/Stella’s project, philosophy, products, and values.
Represent the company at customer meetings, industry events, trade fairs, and networking activities.
Contribute to strengthening Stanley/Stella’s reputation as a trusted and reliable partner in the market.
Work closely with Customer Service, Marketing, Supply Chain, Product, and other internal teams to ensure a seamless customer experience.
Support internal alignment around market priorities, customer feedback, and business opportunities.
Contribute to continuous improvement initiatives that enhance customer satisfaction and operational effectiveness.

About you

Account management
Business development
Sales planning and execution
Negotiation and influencing
Customer relationship management
Market analysis and opportunity identification
Proficiency with CRM systems
Good knowledge of Microsoft Office tools
Sales reporting and pipeline management
Strong communication and interpersonal skills
Ability to build trust and long-term partnerships
Emotional intelligence and stakeholder awareness
Business acumen and commercial judgement
Self-management and autonomy
Adaptability and resilience in a dynamic environment
Proven experience in B2B sales, account management, and business development.
Experience within the textile, garment decoration, printing, or related industries is strongly preferred.
Demonstrated success in managing customer portfolios and developing commercial partnerships.
Experience working through indirect sales channels, dealer networks, or distribution partners is an advantage.
Fluent English required.
Additional European language(s) considered an asset.
Willingness and ability to travel extensively across the UK (approximately 60-80% of working time).