Understanding target consumers by conduction research projects and analysis to deliver actionable insights to improve products and lead innovation.

Key responsibilities:

Development of Consumer Insights- and Market Research - Projects for the European home appliance market
Creation of data driven decision basics for R&D and Product Management strategic initiatives
Identification of consumer needs, market trends and growing potential with recommendations for innovations and new products
Supporting improvement of product development and go-to-market strategies generating valuable insights based on consumer and competitor analysis
Guidance of the whole process of qualitative and quantitative research projects with definition of relevant questions, analysis of results and presentation to international stakeholders from R&D, Product Management and Marketing

Completed studies in Market Research, Consumer Psychology, Business Economics or comparable education.
Min. 5 years of working experience in consumer insights, consumer research and user experience test.
Previous experience in durable products (e.g. home appliances,) is considered as strong advantage
Very familiar with European markets with solid knowledge and experience in conception, execution and analysis of quantitative and qualitative research; hands-on experience in conducting/ moderating consumer interviews.
Very good communication and stakeholder management skills, working in an intercultural environment
Self-driven and result-oriented, entrepreneurial spirit with strong analytical and consultative skills
Excellent English skills in both written and spoken, German language skills are a big plus.

An international working environment with opportunities for professional growth.
Flexible working hours and remote working options.
A collaborative culture focused on quality and innovation.
Access to training programs and career development initiatives.
Employee benefit programs, including private pension contributions and lunch allowance.

If you have any questions contact Claudia Wiker, claudia.wiker@midea.com.