Brief Overview

We are looking for a Senior Product Marketing Manager with strong industry insight, solution design capability, and a strategic product mindset to join our team. This role requires not only a deep understanding of the warehouse logistics and automation industry, but also proven experience in go-to-market (GTM) strategy, customer needs analysis, and cross-cultural collaboration. Acting as a key link between headquarters and regional markets, you will be deeply involved in product strategy execution, solution development, and market enablement to support Hai Robotics’ global and regional growth.

In this role, you will work closely with customers, partners, and internal cross-functional teams to develop product and solution strategies tailored to industry-specific scenarios. You will also take ownership of new product launches and continuously enhance competitiveness based on market feedback. This role offers broad career development opportunities, deep engagement with cutting-edge technologies and key accounts, and the chance to drive market expansion from zero to one and from one to many.

Key Responsibilities

1. Own the Grocery GTM

Develop the Go-to-Market strategy for Hai Robotics in European grocery

Define product positioning, value props, and competitive differentiation

Build the battlecard / competitive playbook for grocery.

2. Customer & Market Intelligence

Lead in-depth discovery interviews with grocery customers, 3PLs serving grocery, and integrators.

Build market maps, customer profiles, vertical playbooks for grocery (ambient / chilled / dark store / micro-fulfilment / store-replen).

Track industry trends, regulations (e.g., cold-chain compliance), competitor moves.

3. Solution Design & Pre-Sales Support

Design warehouse automation solutions (storage strategy, picking logic, throughput models, ROI cases) for grocery scenarios using HaiPick portfolio.

Use AutoCAD to produce 2D layouts, simulation results, and customer-facing presentations.

Support BDs and FAEs in customer meetings, RFPs, and PoCs.

4. Product Strategy & Roadmap Voice-of-Customer

Be the voice of the grocery customer inside Hai Robotics.

Feed insights back to HQ product team to shape the roadmap (e.g., cold-chain rated equipment, totes sizing for grocery, integration with WMS).

Lead or co-lead new product launches for grocery.

5. Cross-Cultural Project Leadership

Bridge EMEA field teams and HQ product/solution teams.

Coordinate resources across technical, delivery, sales, and marketing to land grocery projects.

Deliver internal training, customer demos, webinars, trade shows

Who are we looking for?

Must-Have

3 years working in grocery automation — ideally on the retailer/3PL side in an automation / supply chain / e-fulfilment role.

Deep familiarity with grocery operations — ambient, chilled, click-and-collect, dark stores, micro-fulfilment, fresh food handling.

Bachelor's or above in Mechanical / Industrial Engineering, Automation, Logistics, or related.

Strong analytical skills — data analysis, ROI modelling, business case development.

Nice-to-Have

Prior experience at the mobile robot technology sector

AutoCAD / 2D layout design skills.

Multilingual (German, French, Dutch, Spanish) is a plus for grocery markets.

Hai-lights

A competitive compensation package with performance-based bonus

A valuable opportunity to grow with a high-growth company

Hands-on experience in bringing global leading automation technologies into regional markets

A key role in cross-border collaboration projects with international exposure and career advancement potential