Role summary

Own and scale our Meta advertising - from campaign setup and creative testing to daily optimization and reporting - turning Facebook and Instagram investment into measurable business results.

Your responsibilities

We are looking for a hands-on Meta Ads Specialist to manage and optimize our paid social media advertising, with a primary focus on Facebook and Instagram Ads. This role is focused on campaign execution, performance optimization, creative testing, reporting, and scaling paid social activities.

Meta Ads Campaign Management

Plan, set up, manage, and optimize paid social campaigns across Meta platforms, mainly Facebook and Instagram

Manage full-funnel campaigns including awareness, traffic, engagement, retargeting, lead generation, and conversion campaigns

Own campaign structure, targeting, placements, budgets, bidding strategies, tracking, and daily optimization

Monitor campaign performance and proactively identify opportunities to improve efficiency and scale results

Manage budgets across campaigns, audiences, creatives, and funnel stages.

Ensure campaigns are launched accurately, on time, and aligned with business goals and marketing priorities

Performance, Testing & Reporting

Analyze campaign performance based on KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, reach, frequency, revenue, and conversions

Run A/B tests across creatives, audiences, copy, placements, formats, and campaign objectives

Translate performance data into actionable insights and optimization recommendations

Prepare regular paid social performance reports for internal stakeholders.

Ensure correct use of tracking, UTMs, pixels, conversion events, and attribution settings

Stay up to date with Meta Ads best practices, platform updates, algorithm changes, and advertising policies

Support and manage paid advertising campaigns across other digital advertising platforms when required, including testing and evaluating new channels and platforms based on business needs and performance opportunities.

Creative & Cross-Functional Collaboration

Collaborate closely with Brand Management, e-Commerce, CRM, content, and creative teams to align paid social campaigns with wider marketing activities.

Brief and review paid social creatives from a performance perspective

Recommend effective ad formats, messaging, hooks, CTAs, and creative angles for Meta platforms

Support testing of static ads, video ads, carousel ads, Stories, Reels, collection ads, UGC-style creatives, and product/catalog ads

Share creative performance learnings with relevant teams to improve future ad assets.

Your profile

Proven experience as a Meta Ads Specialist, Paid Social Specialist, Performance Marketing Manager, or similar role

Experience managing paid social campaigns for e-commerce, retail, fashion, lifestyle, consumer brands, or similar industries

Strong understanding of full-funnel paid social strategy, including prospecting, retargeting, and conversion campaigns

Confident working with KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, revenue, and conversion volume

Experience with budget management, campaign optimization, and scaling paid social campaigns

Strong analytical skills and ability to turn data into clear recommendations

Good understanding of paid social creative best practices and creative testing

Knowledge of tracking, pixels, conversion events, UTMs, and attribution

Experience with analytics and reporting tools such as Meta Ads Manager, Google Analytics, Looker Studio, Shopify analytics, or similar

Strong organizational skills and ability to manage multiple campaigns and deadlines

Self-driven, proactive, detail-oriented, and comfortable working independently

Fluency in English

German language knowledge is a benefit.

Your advantages

A familial, collaborative atmosphere in international teams
An innovative and exciting area of responsibility with diverse development opportunities
Flat hierarchies and short decision-making paths that help you implement your own ideas
Regular employee events
Discounts on our own products
Private health insurance and other benefits, such as a 13th-month salary.

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