INFINITI Stuart part of the Murgado Automotive Group is a premier dealership in Miami that represents one of the most prestigious brands in the industry: INFINITI. Our dealership is dedicated to providing customers with a luxury experience and exceptional service, all while helping them find their dream vehicle. We are proud of our long-standing reputation and are looking for talented individuals to join our team.

Role Summary

The Digital Sales Manager (DSM) is the dealership’s local accountable owner for all digital-origin sales opportunities. The DSM leads the store’s Certified Internet Sales Team, controls lead assignment, protects response and follow-up standards, structures complete deals, and secures customer commitments remotely.

The DSM has full desking and pricing authority on digital-origin opportunities. The deal structure created digitally is the dealership’s commitment when the customer arrives, except when material customer facts change.

The DSM is a peer—not a subordinate—of the Desk Manager and Floor Manager. All three roles operate at a flat hierarchy and report to the GSM/GM.

The DSM must be formally certified before assuming the seat and must maintain certification through continued performance, CRM discipline, pricing accuracy, customer experience, and compliance.

Organizational Position & Reporting

Reports to: GSM/GMFunctional standards and certification: Director of Digital Performance

Peer roles

Desk Manager

Floor Manager

Used Car Manager where applicable

Enterprise support relationships

CRM & Phone Systems Manager

Digital Sales Training & Certification Manager

AI Conversation & Automation Manager

MAG Control

The DSM owns local execution and results. Enterprise support roles provide systems, standards, training, automation, and visibility but do not take ownership of the store’s leads or customers.

Core Responsibilities

Lead Assignment & Certified Team Accountability

Own assignment of all digital-origin opportunities to Certified Internet Sales Team members

Assign leads based on capacity, availability, language, product knowledge, source competence, response discipline, and performance—not equal distribution alone

Collaborate with the CRM & Phone Systems Manager to implement advanced routing, weighted distribution, capacity rules, escalation logic, and source-specific assignments within the CRM

Monitor distribution results and request configuration changes when routing does not reflect the store’s operating needs

Remove or suspend a salesperson from the Certified Internet Sales Team when performance, CRM discipline, customer experience, or compliance falls below standard

Ensure every customer has one accountable owner while protecting response time through assisted-response rules

Maintain a limited, high-performing team; internet lead access is earned, measured, and revocable

Digital Lead Response & Deal Building

Intercept Impel/PAM handoffs on pricing, availability, payment, fees, and trade-value requests

Build complete deals in Tekion: taxes/fees, rebates, lender programs, trade estimates

Provide transparent payment options and secure digital commitment and appointment

Execute rapid callbacks on PAM transcripts signaling buying intent

Maintain clean CRM notes, next steps, and velocity; no dead ends

Trade Expectations & Appraisal Authority

Coordinate preliminary trade information and soft appraisal ranges with the Used Car Manager or an approved Appraisal Expert

Set expectation language and variance tolerance so customers understand estimates versus final values

Trade appraisals are always completed and approved by the Used Car Manager or an approved Appraisal Expert

The DSM may incorporate an approved appraisal into the digital deal structure but may not independently establish or override the final trade value

Material appraisal variances at arrival must be explained transparently and documented

Delivery Preparation & Handoffs

Prepare delivery packet and brief Floor Manager/Fulfillment Pilot on incoming commitments

Protect the brand voice: transparent, calm, fast, and accurate

Murgado Automotive Group is an equal opportunity employer. Murgado Automotive Group does not discriminate in employment on account of race/ethnicity, color, religion, national origin, gender, sexual orientation/transgender status, age disability, martial/parental status, citizenship status, military status, political affiliation and/or beliefs, pregnancy, order of protection status or other non-merit status.

We are an employer who participates in the E-verify program with the Department of Homeland and Security.