Director, DSP Partnerships
Accountabilities
The Director, DSP Partnerships will own new demand partner acquisition and revenue growth, combining strategic business development with hands-on commercial execution. Key responsibilities include:
Identify, prospect, and establish new demand-side relationships with DSPs and independent trading desks across North America and selected global markets.
Build and manage a structured pipeline of prospective partners, guiding opportunities from initial outreach through contract execution and first campaign activation.
Lead commercial negotiations, including deal structuring, pricing strategies, and contractual terms, in collaboration with legal and finance teams.
Own quarterly and annual net-new demand revenue targets, ensuring consistent pipeline generation, deal progression, and closure.
Develop and execute go-to-market strategies that align advertising inventory with prospective partners' buying priorities and performance objectives.
Use proof-of-concept frameworks, including private marketplace (PMP) deals and curated deal structures, to demonstrate value and accelerate partner adoption.
Represent the business at industry conferences, trade events, and client-facing meetings, building credibility within the programmatic advertising ecosystem.
Gather market intelligence and buyer feedback and translate findings into actionable product and positioning recommendations.
Collaborate with yield, product, and ad operations teams to ensure smooth partner onboarding and strong post-deal relationships.
Maintain accurate pipeline reporting and revenue forecasts while identifying opportunities to improve commercial performance.
Requirements
The ideal candidate will bring extensive experience in programmatic advertising, strong commercial negotiation skills, and a proven ability to build profitable demand-side relationships. They should be comfortable combining strategic leadership with hands-on execution in a fast-paced, entrepreneurial environment. Qualifications include:
At least 7 years of experience in programmatic advertising, particularly in demand-side partnerships, business development, or sales.
Proven track record of developing and closing commercial relationships with DSPs, advertising technology platforms (ATDs), or agency trading desks.
Deep understanding of the programmatic advertising ecosystem, including real-time bidding (RTB), private marketplaces (PMPs), deal IDs, header bidding, and SSP/DSP dynamics.
Strong commercial acumen and demonstrated experience in deal structuring, pricing, and contract negotiations.
Experience building and managing structured sales pipelines with consistent conversion and deal progression.
Excellent communication, presentation, negotiation, and stakeholder management skills.
Confidence representing a business externally at conferences, trade shows, and client meetings.
Ability to build trusted, long-term relationships and identify mutually beneficial partnership opportunities.
Strategic thinking and the ability to connect market trends with product strengths and commercial positioning.
Strong forecasting discipline, data-driven decision-making, and pipeline management capabilities.
Ability to collaborate effectively with yield, product, legal, finance, and operations teams.
A proactive, adaptable, and entrepreneurial mindset, with curiosity, creativity, and strong problem-solving skills.
Player-coach mentality, with the ability to lead while remaining actively involved in day-to-day execution.
Ability to manage multiple projects, prioritize competing deadlines, and both give and receive direct feedback.
Strong teamwork skills and proactive communication style, with the ability to thrive in a startup environment.
Comfortable working primarily between 9:30 AM and 6:30 PM Eastern Time.
Preferred experience includes working at an SSP, ad network, or publisher monetization business.
Existing relationships with programmatic buyers and trading desks in North American markets are an advantage.
Familiarity with connected TV (CTV), mobile advertising, or emerging programmatic channels is beneficial.
How Jobgether works
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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