Accountabilities:

Department Leadership: Lead the overall effectiveness and evolution of the Paid Advertising department by establishing quality standards, defining performance expectations, and ensuring consistent delivery across teams.
Team Development and Coaching: Mentor and support Ads Strategists and Ads Specialists, identify skill gaps, provide constructive feedback, and create development opportunities that encourage professional growth and career progression.
Capacity and Operational Management: Support workforce planning, workload distribution, and resource allocation while identifying and removing operational obstacles that affect team performance.
Innovation and Experimentation: Identify and test new advertising opportunities, evaluate emerging platform features, lead controlled experiments, and measure their impact on campaign effectiveness and operational efficiency.
Strategic Advertising Optimization: Provide advanced platform expertise and strategic guidance to help teams resolve complex advertising challenges and improve performance across multiple client accounts.
Process Improvement: Develop and implement scalable frameworks, workflows, and operating models that improve departmental productivity, consistency, and advertising outcomes.
Department Evolution: Drive the long-term development of the advertising function by identifying strategic opportunities, implementing successful improvements, and ensuring the department continuously adapts to industry developments.
Knowledge Management and Enablement: Ensure successful strategies and experiments are documented, standardized, and shared across the team. Review existing documentation and support the creation of training materials and internal development programs.
Cross-Functional Collaboration: Work closely with Analytics, Client Success, Product, and Operations teams to align advertising initiatives with broader business objectives and client needs.
Performance and Quality Accountability: Take ownership of advertising standards, innovation direction, team capabilities, operational effectiveness, and the long-term improvement of client and dealership outcomes.

Requirements

At least 5 years of experience in paid media, digital advertising, or performance marketing, preferably with experience leading advertising or digital marketing teams.
Strong understanding of digital advertising platforms, including Google Ads, Meta Ads, and other relevant automotive advertising technologies.
Demonstrated experience leading, coaching, and developing teams, with the ability to support professionals at different experience and skill levels.
Strong knowledge of performance marketing principles, campaign optimization, advertising analytics, and dealership business objectives.
Excellent analytical skills, with the ability to interpret performance data, identify growth opportunities, and translate insights into actionable strategic decisions.
Experience managing competing priorities, team capacity, resource allocation, and department-level initiatives.
Proven ability to design scalable processes, operational frameworks, quality standards, and training programs that improve team performance.
Strong experience leading experimentation, evaluating new advertising capabilities, and implementing innovative strategies across multiple accounts.
Excellent communication and interpersonal skills, with the ability to influence stakeholders and collaborate across cross-functional teams.
A strategic and accountable leadership mindset, combining long-term planning with hands-on problem-solving and continuous improvement.
Experience working with automotive advertising or dealership marketing is highly desirable.
Previous experience managing cross-functional initiatives and collaborating with Analytics, Client Success, Product, and Operations teams is an advantage.
English proficiency: Fluent written and spoken English is mandatory. The entire application and recruitment process will be conducted in English, and language proficiency will be evaluated.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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