Accountabilities:

Marketing strategy and planning: Develop and own the overall marketing strategy and roadmap for the market data product, defining priorities, budgets, objectives and performance indicators to drive adoption, engagement and customer retention.
Identify growth opportunities among existing Trading API and Broker API customers while developing strategies to attract new market data-only customers.
Email marketing and customer engagement: Design, build and execute targeted email campaigns using HubSpot or similar marketing automation platforms, coordinating closely with Sales and Customer Service teams.
Develop customer communication strategies that highlight product capabilities, new releases, use cases and value propositions.
Sales and marketing enablement: Create and manage high-quality marketing and sales materials, including product fact sheets, pitch decks, case studies, pricing overviews and other commercial resources.
Collaborate with sales teams to ensure marketing materials effectively communicate product benefits and support customer acquisition and conversion.
Events and public relations: Develop and manage the events marketing strategy, working with internal event specialists to plan and deliver relevant industry events and promotional initiatives.
Partner with PR leadership and external agencies, where relevant, to develop and execute public relations strategies that strengthen product visibility and market positioning.
Paid advertising and campaign management: Plan, launch and optimize paid marketing campaigns across Google Ads and LinkedIn to generate awareness, engagement and qualified leads.
Monitor campaign performance, manage advertising budgets and continuously refine targeting, messaging and conversion strategies.
Market and competitive intelligence: Research and monitor competitors, tracking product launches, pricing developments, market trends and competitive positioning.
Share relevant competitive insights with internal stakeholders and use findings to inform product positioning and go-to-market decisions.
Customer research and feedback: Design and implement customer surveys, feedback initiatives and research programs to better understand customer needs, preferences and challenges.
Gather insights from existing API customers and progressively expand research activities to include market data-only customers.
Performance analysis and optimization: Track and report on marketing performance across campaigns and channels, using data to evaluate effectiveness and identify improvement opportunities.
Translate customer feedback, market research and competitive intelligence into actionable recommendations for product development, positioning and overall marketing strategy.

Requirements

Minimum of 5 years of B2B marketing experience, ideally within fintech, financial services or SaaS environments, with demonstrated ownership of marketing strategy and planning.
Proven ability to develop and execute comprehensive marketing plans, balancing strategic responsibilities with hands-on campaign management.
Practical experience designing, building and managing email marketing campaigns through HubSpot or another marketing automation platform.
Demonstrated experience planning, launching and optimizing paid advertising campaigns across Google Ads and LinkedIn.
Strong background in developing sales enablement and marketing collateral, including product presentations, pitch decks, case studies and commercial materials.
Experience collaborating closely with Sales, Customer Success and other customer-facing teams to support business growth and customer engagement.
Previous experience developing and managing events marketing and public relations strategies, working with internal stakeholders and/or external agency partners.
Excellent written and verbal communication skills, with the ability to create compelling messaging and communicate complex product value propositions clearly.
Strong analytical and problem-solving capabilities, with a data-driven approach to measuring campaign effectiveness, interpreting performance metrics and optimizing marketing initiatives.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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