Accountabilities

As VP of Marketing, you will lead the overall marketing organization, establish strategic priorities, and ensure marketing initiatives contribute directly to business performance and revenue objectives. Your main responsibilities will include:

Develop, lead, and execute an integrated marketing strategy aligned with corporate objectives, revenue targets, and go-to-market priorities.

Oversee key marketing functions, including strategic marketing, product marketing, brand management, demand generation, partner marketing, sales enablement, digital experience, marketing technology, and analyst relations.

Build, manage, and develop a high-performing marketing team by recruiting talent, coaching team members, establishing performance standards, and fostering accountability and innovation.

Drive hands-on execution of priority marketing initiatives while establishing scalable processes and operational excellence.

Develop sales and partner enablement resources, including presentations, campaign assets, messaging frameworks, and performance insights.

Design and implement demand generation programs that support customer acquisition, pipeline development, customer expansion, and revenue growth.

Collaborate closely with Sales, Product, and Customer Success to align messaging, product launches, lead handoffs, and customer engagement initiatives.

Lead product marketing, customer marketing, product launches, and the development of sales support tools and resources.

Develop and own the marketing AI strategy, identifying opportunities to leverage artificial intelligence across content creation, personalization, analytics, SEO/GEO, lead scoring, and campaign optimization.

Establish measurable KPIs to evaluate AI adoption and its business impact, including time savings, cost per output, conversion improvements, and pipeline contribution.

Manage the marketing budget, forecasting, resource allocation, and overall performance measurement.

Monitor campaign effectiveness, marketing attribution, and return on investment to continuously optimize marketing activities.

Influence executive stakeholders and strengthen collaboration across Sales, Alliances, Product, Finance, Engineering, and other business functions.

Requirements

The ideal candidate is a strategic and commercially minded marketing executive with substantial cybersecurity experience, proven leadership capabilities, and the ability to balance long-term strategy with hands-on execution. The following qualifications and skills are required:

At least 10 years of progressively responsible marketing experience, including significant leadership experience in marketing strategy, execution, and team development.

Demonstrated executive-level marketing leadership, with the ability to translate corporate objectives into actionable strategies and measurable business outcomes.

Required cybersecurity industry experience, preferably within a technology-driven or high-growth environment.

Strong revenue-oriented marketing experience, including demand generation, pipeline contribution, customer acquisition, customer expansion, campaign performance, and marketing ROI.

Proven ability to develop and execute integrated marketing strategies across multiple functions and channels.

Experience leading, developing, and coaching marketing teams while establishing clear performance expectations and accountability.

Strong cross-functional collaboration and executive stakeholder management skills, with the ability to influence teams across Sales, Alliances, Product, Finance, Engineering, and other departments.

Practical experience using AI-powered tools and technologies in marketing workflows.

Strong understanding of marketing analytics, attribution models, experimentation, and performance measurement.

Ability to identify and implement innovative approaches to improve marketing efficiency, personalization, and campaign effectiveness.

Excellent analytical, organizational, and problem-solving capabilities.

Outstanding written and verbal communication skills, including the ability to develop compelling messaging and build strong professional relationships.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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