Accountabilities:

Lead the influencer marketing function, taking direct ownership of creator partnerships, sponsorship investments, campaign profitability, and long-term commercial growth. You will initially remain closely involved in daily operations while gradually developing the team, processes, and infrastructure needed to manage an expanding creator portfolio.

Identify, research, source, and evaluate gaming YouTubers and other relevant content creators, prioritizing long-form YouTube sponsorship opportunities.

Manage paid creator partnerships across YouTube long-form, YouTube Shorts, TikTok, Instagram, and other relevant platforms, with approximately 90% of activities focused on long-form YouTube content.

Build, manage, and expand a portfolio of more than 50 active creator relationships, maintaining a consistent pipeline for outreach, negotiations, contracted content, follow-ups, payments, reporting, and renewals.

Develop long-term creator relationships through recurring sponsorship agreements covering multiple content releases over several months or years.

Personally negotiate sponsorship budgets, pricing, and commercial terms with creators, talent managers, and influencer agencies.

Determine appropriate partnership structures, including fixed-fee, CPM-based, hybrid, performance-linked, and multi-video agreements.

Evaluate creator opportunities based on expected views, audience demographics, conversion potential, contribution margins, seasonal demand, and overall campaign profitability.

Independently assess the commercial value of each partnership and determine appropriate investment levels based on expected returns.

Adapt sponsorship budgets and renegotiate agreements according to product releases, promotional periods, seasonal trends, and changing market conditions.

Consider product margins, game popularity, audience geography, seasonality, and historical campaign performance when making investment decisions.

Maintain accountability for sponsorship spending and profitability, evaluating commercial results rather than focusing exclusively on impressions, reach, or outreach activity.

Manage a substantial monthly sponsorship budget while maintaining clear visibility into spending, commitments, and campaign outcomes.

Prioritize multiple creator commitments and ensure consistent follow-through across negotiations, deliverables, payments, performance reporting, and renewals.

Identify opportunities to improve campaign performance, expand successful partnerships, and scale profitable creator collaborations.

Initially provide guidance and support to an existing team member while remaining directly involved in creator relationship management.

Gradually recruit, train, and manage additional operational support, including influencer marketing coordinators and account managers.

Develop scalable processes and team structures to support the expansion of the creator portfolio.

Progressively shift focus toward strategic growth, major negotiations, high-value partnerships, and overall commercial leadership.

Requirements:

We are looking for a highly experienced influencer marketing professional with substantial hands-on expertise in paid YouTube long-form sponsorships and direct commercial ownership. The ideal candidate combines strong negotiation skills, financial awareness, and a deep understanding of gaming audiences with the ability to independently manage a significant creator portfolio and deliver profitable partnerships.

Significant, directly relevant experience managing paid YouTube long-form sponsorships across multiple creators and campaigns. This must represent a substantial part of your previous experience rather than occasional exposure to a few integrations.

Proven commercial ownership, including personally setting or significantly influencing sponsorship pricing, negotiating partnership structures, and evaluating campaign profitability.

Experience independently managing a meaningful monthly sponsorship budget, with the ability to clearly explain the amount personally controlled rather than the overall budget managed by an agency or organization.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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